Running a waxing salon is no easy job. You’ve spent much time hiring and training staff, setting services and rates, and ensuring proper sanitation procedures are put in place. Yet, competition among waxing salons is fierce, and if you’re not generating the business you need to be, you should take another look at your marketing. The big question to ask is “Do you have an online presence?”
Although you may have attracted clients through word-of-mouth or print advertising, like flyers or direct mail, if you don’t yet have an online presence for your waxing salon, you are clearly going to be missing out. In this case, size doesn't matter; businesses of all size and shape can greatly benefit from having a strong online presence.
Read on for 3 reasons why giving your waxing salon an online presence is a must in today’s digital world.
- Reach a Larger Audience on a Small Budget
These days, you just can’t compete with the power of the Internet. According to a 2014 ShopKeep survey, the vast majority of small business owners recognize that the Internet has the power to increase sales of any small business, and, as a result, they intend to invest more time and money on their website, social media, and online directory listings. Getting listed on Google and Yelp is a simple and free way to get your local waxing salon listed in online searches—and seen by thousands. With millions of active users on social media, creating Facebook and Twitter pages for your business will also get your salon noticed.
2.Provide Detailed Information About Your Services
A website is the best way to provide clients with clear details about the services you offer. You can provide a section that lists and describes your waxing services along with their respective prices. Of course, you can (and should) always answer questions current and potential clients may ask via phone or in-person, but having an online presence gives you a place to direct new and potential clients to that can answer all—or at least most—of their questions, often even before a question comes up.
3.Enhance your Reputation and Build Your Brand
Giving your waxing salon an online presence is the first step to turning your small business into a brand. Putting your salon on social media enables potential clients to find your salon, and it also helps you to engage current clients with content, whether it’s photos of your space, a new promotion you’re running, or just a quick update about hours. By giving your salon an online presence you’re also solidifying your reputation in the industry. Ask clients to post Google or Yelp reviews that you can then use for your website and social media pages.
So, the next time you begin to question whether your waxing salon really needs an online presence, remember that getting your business online today is not a question; it’s a must-do. If I haven’t convinced you already, how’s this? These days, if a company—no matter how large or small—doesn’t have a website, people often wonder about its legitimacy. It’s almost like you’re hiding something.
Once you see how simple and cost-effective it is to put your business online (as well as the results in new business), you’ll wonder how you ever thought you could do without it!
Tell us! How has giving your waxing salon an online presence benefited your business? Comment below!
About the Author
Erica Brooke Fajge is a contributing author for Booker by MINDBODY. She has extensive experience in the tech and digital marketing industries, specifically in web content, online publishing, and startups. Erica also shares her expertise as an adjunct instructor at the Fox School of Business at Temple University in Philadelphia, where she teaches Business Communications in the Department of Marketing and Supply Chain Management.More Content by Erica Brooke Fajge