Boost Retention by Mobilizing Your Business and Clients

Kate Rankin

Salon and spa customer retention tips: Mobile apps

I’m willing to bet you don’t spend much time behind a desk. You’re likely in a treatment room, behind a chair, or doing a facial, manicure or pedicure where the real action is. In fact, as a spa or salon owner, you probably never stop moving. You are the beauty industry embodiment of the word — mobilized!

Isn’t it fabulous that technology has caught up with your work style and can now help you retain more customers? Having a spa or salon management software that’s as flexible as you are and that allows you to access your facility from anywhere, anytime, and on any device can give you the freedom to perform essential client-facing tasks whenever and wherever you want. That spells convenience for you, your staff and your patrons. But if you need further convincing, think about these advantages of mobile technology:

  • Mobile technologies and online booking tools should be able to help generate revenue for you by giving customers 24/7 access. Clients can book appointments anytime, anywhere, allowing you to generate revenue even when your business is closed.
  • Mobile technology makes it easier to edit client profiles, snap client photos, and track client history from anywhere in your facility. You should be able to see previous appointments and orders for individual clients; access full customer notes, and tap to email or call clients.
  • Mobile and remote access should help you run your business more efficiently. You should be able to check your appointment book from your phone in the evening; make staffing decisions for the next day (and avoid being overstaffed or understaffed), or take payment with multiple payment methods or sell gift cards and appointment series.

Additionally, wouldn’t you like to give the gift of convenience to your clients?

Think about it. The last time you forgot your mobile phone, mislaid it or it wasn’t working, you felt as if one of your arms or legs was missing, right? Unconsciously, you kept reaching to check statuses or email. In fact, have you ever spent an entire day away from your mobile phone?

For most of us, the answer is: not likely. So, if that’s what you experience, certainly that’s what your clients are experiencing, too. The mobile phone is the tool your clients increasingly use to manage their day-to-day activities, whether it’s organizing schedules, checking account balances or booking spa or salon services. Clients want convenience and flexibility, and you can give it to them.

By giving your clients an app that provides an extremely convenient way to book appointments, you have the opportunity to get your brand in front of them every time they use their phone. Alongside the daily rituals of visiting Facebook, reading emails and checking the weather, an app branded to your business can serve as a convenient reminder to customers to schedule their next appointment.

A mobile app makes it effortless for your customers to book and manage appointments, select a preferred service provider, click-to-call and get directions. So, it’s worth learning more about how to get a branded mobile app for your business.

Mobile technologies and tools are readily available to you, and can help you run your business better and retain clients.

For more tips on customer retention, check out our guide.

About the Author

Kate Rankin

Kate Rankin is a writer and communicator with extensive experience in Public Relations, Media Relations and Marketing. She's spent the lion's share of her career in networking, which served as the perfect segue for writing about Booker's innovative software platform.

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