How to Create Great Customizable Gift Certificates This Valentine's Day

John Rigo

Here at Booker, we understand how vital gift certificate sales can be for the success of your spa or salon - especially during the days leading up to Valentine's Day. 

With nearly 2 billion dollars in overall Valentine's Day profits being anticipated to come from gift certificate sales, it's no wonder spa and salon owners across the nation are rushing to create the perfect gift certificates in anticipation for the big day of love. 

Gift certificates have become the easy, flexible, go-to gift option for a majority of Valentine's Day shoppers. They’re perfect for last-minute, indecisive shoppers who just can’t seem to figure out what to buy.  

You can create and edit gift certificate templates in the marketing tab of your Booker account. 

There are a variety of ready-to-sell, professionally designed templates already set and at your disposal. We're constantly adding new designs to help you keep your gift certificates fresh for popular sales events and holidays.

These templates will help you design an 8.5’’ x 11’’ instant gift certificate, which can be printed anytime, anywhere—making them incredibly convenient for your customers. The purchaser, recipient, and gift certificate value will automatically populate on the gift certificate when a customer purchases one online—it’s hard to get more convenient than that! Gift certificates can also be emailed directly from the order confirmation screen, either to the purchaser or to the lucky recipient.

You can also get creative and design your own gift certificates to match your brand. For instance, when you design a gift certificate template, you'll see your logo in the image gallery. To add it to a gift certificate template, just drag and drop the logo to add it to the design.

Once you’ve designed your gift certificates, make sure everyone knows you have them. Take email and social media and alert your customers. Also, to generate a little extra buzz, consider creating special gift certificate offers to spread the V-Day love.

Don’t miss this opportunity to give your wallet a little extra lovin' this Valentine's Day. Now is the time to start!   

If you’re already a Booker customer, you can learn more about gift certificates on our Help Center


About the Author

John Rigo

John Rigo is a content marketer with <a href="" style="color: #2e9bd8">Booker</a>. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.

Previous Article
5 Easy Social Media Valentine’s Day Tips For Your Small Biz
5 Easy Social Media Valentine’s Day Tips For Your Small Biz

Social media is the most powerful tool for attracting new customers to your small business. Check out these...

Next Article
Avoid Promotions that Lose Money!
Avoid Promotions that Lose Money!

Late winter treatment promotions can fill your books with customers that are actually losing you money – ma...