What are the typical gifts you think about for Valentine's Day? Of course, the usual come to mind: jewelry, flowers, and candies. However, they aren’t the only big sellers on Valentine’s Day.
There’s one item that reigns supreme, and that's: gift certificates.
They are the number 1 gift for two of the most popular Valentine's Day shoppers out there:
1. Last-Minute Shoppers who are strapped for time or totally forgot about the big day and needed to quickly pick something up on-the-go.
2. Uncertain Shoppers who might know they need to get that special someone a gift from, but not exactly what to give.
That’s why it’s no surprise that - This year, gift certificate sales are expected to make up about 18% of the total v-day spending of 19 billion dollars. If you don’t have a calculator handy that's about 2 billion dollars in gift certificate sales alone.
Clearly, there’s a ton of $$$ for spa or salon owners to make this Valentine's Day through the love spell of the gift certificates.
So here are a few easy ways to take advantage of this trend and sell you gift certificates, easily.
One of the basics of successful gift certificate sales is to make sure your clients know you offer them. This is a simple – but crucial – element of your gift certificate sales plan. Promote them on your website, social media accounts, and in your store. You might also consider placing ads in your local newspaper and with your local sports radio station.
Make it Convenient
Making your gift certificates convenient to buy can boost your sales. Your spa and salon management software should have both print and email delivery options available online, and a variety of Valentine’s Day designs to choose from – think about designing one for singles, one for men and one for couples. Offer them in a range of dollar values and make sure they are easy to purchase in person at your spa or salon.
Gift certificates not only deepen the love your existing clients have for your spa or salon — they also introduce your facility to friends and family. Customizing your gift certificates beyond colorful designs may mean the beginning of a beautiful relationship between you and a new client. So, don’t forget to include your logo, phone number, address and website URL on your gift certificates.
Make it Look Good!
Gift certificate purchasers who come to your shop to buy will be forever in your debt (and might even recommend you to others) if you make their buying experience easy. Be ready to help them by having wrapping supplies such as boxes, ribbons and bags on hand. You also might want to stock up on a selection of greeting cards for the one-stop convenience of your buyers. Print out gift certificate purchase forms and have them ready on clipboards to speed up processing. Finally, place gift certificate add-ons right at your point of sale—men’s grooming gadgets make great Valentine’s Day gifts, as do lip glosses, hair accessories and other items for teen and tween girls.
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