About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo
How To Create a Loyalty Program for Your Salon
Loyalty programs for salons are an easy & effective way to hold onto your best clients and ensure not only ...
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3 Summer Marketing Ideas for Local Beauty Businesses
For local beauty business the competition can get hot and heated during the summer months. Check out these 3 summer marketing ideas to keep your business living on top!
Father’s Day Ideas: 3 Marketing Tips for Local Barber Shops
Father's Day presents many male-centric, local businesses like local barber shops with the perfect opportunity to rake in the profits. Check out these 3 marketing tips to get your shop started!
An Easy Trick to Boosting Revenue this Summer
There are many hidden benefits of the upsell at your spa/salon, especially during the Summer. Learn how to both boost your revenue and promote customer loyalty with this easy trick.
5 Ways to Maximize Your Salon’s Instagram
Check out these essential five tips for leveraging Instagram at your salon to help you grow and flourish.
How to Market to Brides at Your Spa or Salon
Are you looking to draw brides to your spa or salon? Follow these tips to help you run and grow your business.
Starting a Salon Business: The Ultimate Guide
Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business.
Client Rewards: Why and How Salons Should be Awarding Points
Looking to turn more of your one-time clients into loyal customers? Turn to client rewards. We've got the tips to make your program a good one!
5 Tips for How to Attract Clients to Your Float Spa
Attracting new clients to your float spa isn't always so easy. So, check out these 5 tips for making how to attract clients to your float spa a little easier and a whole lot more effective.
Reasons Why Customers Still Love Gift Cards
You ever wonder why we love gift cards? There must be some reason that, despite such high rate of the gift cards being left unused, the 'Gift Card Business' continues to boom with such rapid growth!
5 Tasks for a Better 2017
Just when you thought you were ready to tackle the fast approaching new year, we've got 5 HUGE tasks you need to consider before settling in for the holidays!
Spa and Salon Client Retention: Client Loyalty Program Pointers
Client loyalty programs make securing spa and salon client retention a cinch! Read on for the best pointers for getting your client loyalty programs up and going!
Mother's Day Cheat Sheet
On holidays like Mother’s Day, you won’t find a better gift than gift cards or gift certificates. We’ve got this handy cheat sheet just in time for prepping your gift card and gift certificate sales.
Spring Into Action - Marketing Your Beauty Business
We’ve built this guide to help you take advantage of the season. It’s the perfect time to “spring clean” your biz, including updating your online presence and improving communication with customers.
Promoting Mother’s Day: Everything You Need to Know
With Mother's Day on the horizon, it's a good time to start prepping your business' promotions and specials. Here's everything you need to know about promoting Mother's Day!
3 Steps to Email Marketing Success for Your Spa or Salon
Last Minute Valentine's Day Refresher [Infographic]
Check out our 5 steps to successfully marketing Valentine's Day at your spa or salon.
Valentine's Day Guide
Spa and Salon Valentine's Day Tips for Selling Gift Certificates
Valentine's Day is the perfect opportunity for spa and salon owners to make a killing through gift card. Find out how to get the most out of your gift certificate sales this February.
St. Patrick's Day Marketing Ideas for Spas and Salons
St. Patty's Day presents small businesses with the perfect opportunity to grab attention and drive more customers through the door. Check out these St. Patty's Day advertising ideas to get you started
Gift Certificates: Your Secret Weapon this Valentine’s Day