Booker Blog | Booker by Mindbody

Timely tactics and advice for Salon and Spa owners and managers to optimally grow and run their business.

  • COVID-19 Resources: Information Regarding Coronavirus for Salon and Spa Owners

    COVID-19 Resources: Information Regarding Coronavirus for Salon and Spa Owners

    Here you'll find supportive blog posts and articles about how to manage this evolving landscape.

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  • Payments Dos and Don’ts During the Time of COVID-19

    Payments Dos and Don’ts During the Time of COVID-19

    During these incredibly trying times making the wisest decisions for your business has never been more important. That’s why it’s vital to understand the payment processing and...

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  • How to Cut Expenses and Conserve Cash While Your Business Is Closed—a Checklist

    How to Cut Expenses and Conserve Cash While Your Business Is Closed—a Checklist

    While we can’t control what’s happening around the world, here is a checklist of ways you can take control of your finances, cut expenses, and conserve cash if your business is...

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  • How Salons and Spas can use Retail for Revenue During the COVID-19 Pandemic

    How Salons and Spas can use Retail for Revenue During the COVID-19 Pandemic

    As the COVID-19 pandemic rages on, more and more salons and spas around the country are closing, either by choice to prevent spread or by government order. Yet, even if your doors...

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  • Digital Updates You Need to Make During COVID-19

    Digital Updates You Need to Make During COVID-19

    A lot’s changing—fast—these days. As you adjust business hours or temporarily close, you want to make sure that your online presence reflects your new current schedule. Coronavirus...

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  • Salons, Spas, and Wellness Businesses Can Leverage Live Streaming and Pre-recorded Videos During the Coronavirus: Here’s How

    Salons, Spas, and Wellness Businesses Can Leverage Live Streaming and Pre-recorded Videos During the Coronavirus: Here’s How

    Your business is all about connecting with people. Now, this connection is more important than ever—but, as many businesses face temporary closings, being in-person with...

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  • 8 Tips for Salons, Spas, and Wellness Businesses about COVID-19

    8 Tips for Salons, Spas, and Wellness Businesses about COVID-19

    Personal interaction is critical to your business—you can’t provide beauty services, spinal adjustments, or massages without physically touching your clients. Because of this, you...

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  • 5 Ways Bowtie Can Help Your Business Get Through COVID-19

    5 Ways Bowtie Can Help Your Business Get Through COVID-19

    If you run an appointment-based business, then you know that face-to-face interaction and a hands-on approach to delivering your services in crucial to your business. However,...

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  • A Message From Mindbody CEO Rick Stollmeyer on COVID-19

    A Message From Mindbody CEO Rick Stollmeyer on COVID-19

    Mindbody CEO Rick Stollmeyer talks about what Mindbody is doing to help you during COVID-19.

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  • Creative Ways Spa, Salon, and Wellness Businesses Are Approaching Life in the COVID Landscape

    Creative Ways Spa, Salon, and Wellness Businesses Are Approaching Life in the COVID Landscape

    Coronavirus may have closed your doors, but it doesn’t mean your business is closed. From marketing campaigns to online video, there are ways to keep your customers (and prospects)...

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  • How to Manage Your Beauty Business in the Time of Coronavirus

    How to Manage Your Beauty Business in the Time of Coronavirus

    In the case of an outbreak in your community, it’s important to prepare—not panic.

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  • 4 Ways to Attract Clients to Your Beauty Business

    4 Ways to Attract Clients to Your Beauty Business

    At Booker, we want to enable you to create thoughtful and powerful wellness experiences for your clients with technology that helps you foster the loyalty you work so hard to achieve.

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  • We Rolled Out Some Exciting Things for Booker in 2019

    We Rolled Out Some Exciting Things for Booker in 2019

    We’re working hard to continue to enhance our product to help you keep up with consumer expectations and grow your business.

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  • 7 Features You May Have Missed in 2019

    7 Features You May Have Missed in 2019

    While you're busy taking care of your clients, we're striving to provide you with the latest innovations to help you run your beauty business more smoothly.

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  • 5 Tips to Prepare for Valentine’s Day at Your Beauty Business

    5 Tips to Prepare for Valentine’s Day at Your Beauty Business

    Valentine’s Day is the first big sales holiday of the year for salons and spas, so it is imperative that you provide your clients with an experience that gives them all the feels.

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  • 21 Hair Salon Marketing Ideas for 2020

    21 Hair Salon Marketing Ideas for 2020

    With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding you client list, increasing customer retention and generating more revenue.

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  • The Universal Color Waste Problem

    The Universal Color Waste Problem

    Color waste is an industry-wide problem. Color management software helps salons eliminate color waste and reduce their carbon footprint.

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  • Setting a New Year’s Resolution? It’s Time to Get SMART

    Setting a New Year’s Resolution? It’s Time to Get SMART

    Are you making a resolution to make 2019 your most successful year ever? It’s common to start the year determined to stick to your resolutions, but easy to get distracted.

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  • Want People to Love Your Lash Salon? Try These 3 Tips

    Want People to Love Your Lash Salon? Try These 3 Tips

    Attracting new clients is always every business' goal. More clients = more revenue. However, it's easier said than done. Check out these 3 easy ways for how to get new clients to your lash salon.

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  • What Is AI and How Can It Help You Grow Your Salon and Spa Business?

    What Is AI and How Can It Help You Grow Your Salon and Spa Business?

    What is AI, actually? And how can it help salon or spa owners never miss out on a potential sale or client—and communicate with clients in the way those clients prefer?

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