Booker Blog | Booker by MINDBODY

Timely tactics and advice for Salon and Spa owners and managers to optimally grow and run their business.

  • It's Back to School Season! Is Your Salon Ready?

    It's Back to School Season! Is Your Salon Ready?

    School is almost back in session, which presents an ample amount of opportunity for local salons to rake in a ton of revenue. Here are some of our favorite back to school tips.

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  • 4 Spa Marketing Tips for the End of Summer

    4 Spa Marketing Tips for the End of Summer

    Even though summer and subsequently wedding season may be only temporary, that doesn’t mean your spa's success has to be. All you need to do is plan ahead with these spa marketing tips.

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  • 4 Salon Marketing Tips to Fall in Love with This Autumn

    4 Salon Marketing Tips to Fall in Love with This Autumn

    A new season is right around the corner—and with a new season comes a ton of new salon marketing tips, trends and opportunities to increase revenue.

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  • 3 Tips to Organize Your Salon or Spa for Fall

    3 Tips to Organize Your Salon or Spa for Fall

    Learn 3 simple ways to get your small business organized and ready to kick off the busy back-to-school season.

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  • 6 Totally-Not-Boring Things Every Salon Owner Should Know About Bookkeeping

    6 Totally-Not-Boring Things Every Salon Owner Should Know About Bookkeeping

    Once the flow of expenses and profits starts, numbers become a vital part of keeping your business afloat.

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  • These 5 Tips Will Help Increase Your Client Base at Your Float Spa

    These 5 Tips Will Help Increase Your Client Base at Your Float Spa

    Attracting new clients to your float spa isn't always so easy. So, check out these 5 tips for making how to attract clients to your float spa a little easier and a whole lot more effective.

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  • 3 Bridal Package Ideas for Salons and Spas

    3 Bridal Package Ideas for Salons and Spas

    According to WeddingWire, September and October are now the most popular months for weddings to take place. Let's make sure your salon or spa is prepared!

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  • These 5 Nail Art Trends Are Fire 🔥

    These 5 Nail Art Trends Are Fire 🔥

    Summertime is officially here, and you know what that means—fresh, colorful and creative nail trends are starting to heat up the fashion scene.

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  • 4 Reasons Why Salon and Spa Owners Shouldn't Miss BOLD 2019

    4 Reasons Why Salon and Spa Owners Shouldn't Miss BOLD 2019

    This year, there is an entire spa and salon track at BOLD that is guaranteed to be full of business management advice, salon and spa industry insights and inspiration.

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  • 4 Ways to Heat Up Your Customer Base This Summer

    4 Ways to Heat Up Your Customer Base This Summer

    The summer months can be hard for many local businesses. Need to heat things up? Check out these 4 insights for how to get more customers to your business during the summer.

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  • 4 Reasons Why Salon and Spa Owners Should Check Out MINDBODY One

    4 Reasons Why Salon and Spa Owners Should Check Out MINDBODY One

    ​Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

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  • 3 Reasons Why Repeat Customers Make Salons and Spas More Money

    3 Reasons Why Repeat Customers Make Salons and Spas More Money

    As a salon or spa owner, what do you do when you find yourself at the crossroads of attracting new customers or appealing to the ones you already have?

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  • How to Structure a Rewards Program to Increase Revenue at Your Salon or Spa

    How to Structure a Rewards Program to Increase Revenue at Your Salon or Spa

    ​Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.

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  • 4 Ways to Start Getting Better Feedback at Your Salon or Spa

    4 Ways to Start Getting Better Feedback at Your Salon or Spa

    These days, customer retention requires a new and improved understanding of the customer relationship, especially in the beauty sector. Here are 4 tips to stand out.

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  • How the Booker Branded Mobile App Allows The Beauty Spot to Truly Shine

    How the Booker Branded Mobile App Allows The Beauty Spot to Truly Shine

    At the end of the day, all small business owners strive for the same exact things: success and relevancy in their industry. The Booker branded mobile app can help with that!

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  • 3 Barber Shop Marketing Tips for Father's Day

    3 Barber Shop Marketing Tips for Father's Day

    In order to make this Father’s Day a monetary success at your barber shop it’s all going to come down to your marketing efforts. Here are 3 Father’s Day ideas for local barber shops.

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  • How Consumers Spend Their Money in the Beauty Industry

    How Consumers Spend Their Money in the Beauty Industry

    A recent survey of almost 17,000 consumers helped shed some light on what people are willing to shell out the big bucks for at salons, spas and barbershops.

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  • Want to Be a Pro at Customer Retention? Try These 5 Tips

    Want to Be a Pro at Customer Retention? Try These 5 Tips

    Discover how to retain more customers for your local business with these 5 marketing and customer service tactics.

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  • Is the Staffing Shortage a Myth in the Beauty Industry?

    Is the Staffing Shortage a Myth in the Beauty Industry?

    Workforce expectations are changing, and the change has a lot to do with public recognition and timeliness of praise vs. raises and bonuses.

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  • Here's How You Can Increase Revenue with Gift Cards this Mother's Day

    Here's How You Can Increase Revenue with Gift Cards this Mother's Day

    The beauty of selling gift cards and certificates for Mother's Day is the fact that they give the recipients complete control over the amount they are spending for the purchase.

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