Booker Blog

Timely tactics and advice for Salon and Spa owners and managers to optimally grow and run their business.

  • Email Marketing 101: 5 Simple Tips for Success

    Email Marketing 101: 5 Simple Tips for Success

    Sending an email is simple, but sending an email that is opened by tons of recipients - that’s a bit of a science. Here are five essential tips to get your email marketing in tip-top shape.

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  • Facebook Ads vs. Instagram Ads: Which is Better for Your Salon or Spa

    Facebook Ads vs. Instagram Ads: Which is Better for Your Salon or Spa

    With so many options for advertising on social media, it can be difficult to know how and where to spend your time and money.

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  • How to Build the Best Team for Your Salon or Spa

    How to Build the Best Team for Your Salon or Spa

    If you’re just getting your salon or spa off the ground, you’re probably looking to create a team with the most talented and reliable professionals in your industry to guarantee success.

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  • 6 Simple Tips to Improve Customer Experience at Your Salon

    6 Simple Tips to Improve Customer Experience at Your Salon

    How can you ensure you're going above and beyond your client's expectations when it comes to their experience at your salon? Use these tips!

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  • Social Media Tips to Prep Your Salon for Halloween

    Social Media Tips to Prep Your Salon for Halloween

    Halloween is coming up, which means there’s not much time to launch an in-depth social media campaign but FEAR not, we put together a list of quick & easy social campaigns for you!

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  • Want to Keep Your New Clients? Try These 4 Tips

    Want to Keep Your New Clients? Try These 4 Tips

    Acquiring a new customer can cost 6 times more than retaining an existing one. Try these tips to increase customer loyalty at your spa or salon.

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  • 5 Ways to Maximize Your Salon’s Instagram

    5 Ways to Maximize Your Salon’s Instagram

    Check out these essential five tips for leveraging Instagram at your salon to help you grow and flourish.

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  • 5 Ways Salon and Spa Owners Can Stay Productive This Fall

    5 Ways Salon and Spa Owners Can Stay Productive This Fall

    Here are five effective habits that you can apply to your own life as a salon or spa owner to be ultra productive so that you can have it all!

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  • 5 Branding Tips for Salon and Spa Owners

    5 Branding Tips for Salon and Spa Owners

    Company brands are just like people, each with their own unique personality. Just like with people, some brands tend to stand out from the rest. Here are 5 branding tips for salon and spa owners.

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  • 4 Salon Marketing Tips for Fall

    4 Salon Marketing Tips for Fall

    A new season is right around the corner — and with a new season comes a ton of new salon marketing tips, trends and opportunities to increase revenue.

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  • 3 Reasons Salon and Spa Owners Should Attend BOLD

    3 Reasons Salon and Spa Owners Should Attend BOLD

    Looking for ways to keep your spa or salon business flourishing? This year’s BOLD conference will be full of business management advice, salon and spa industry insights and inspiration.

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  • Want More Customers at Your Barber Shop? Try These 4 Tips

    Want More Customers at Your Barber Shop? Try These 4 Tips

    Increase business to your barber shop with simple tips, like promoting with incentives, building your online presence, and getting to know your community.

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  • 8 Steps to Starting a Salon Business

    8 Steps to Starting a Salon Business

    Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business.

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  • 3 End of Summer Tips to Organize Your Salon or Spa

    3 End of Summer Tips to Organize Your Salon or Spa

    Learn 3 simple ways to get your small business organized and ready to kick off the busy back-to-school season.

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  • 4 Spa Marketing Tips for the End of Summer

    4 Spa Marketing Tips for the End of Summer

    Even though summer and subsequently wedding season may be only temporary, that doesn’t mean your spa's success has to be. All you need to do is plan ahead with these spa marketing tips.

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  • Booker's 2018 Bridal Guide

    Booker's 2018 Bridal Guide

    We’ll take you through the different ways you can make your spa or salon a “bridal destination” in your region! Download our eGuide to increase revenue this wedding season.

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  • Want More Clients at Your Float Spa? Try These 5 Tips

    Want More Clients at Your Float Spa? Try These 5 Tips

    Attracting new clients to your float spa isn't always so easy. So, check out these 5 tips for making how to attract clients to your float spa a little easier and a whole lot more effective.

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  • Back to School: Is Your Salon Ready?

    Back to School: Is Your Salon Ready?

    School is almost back in session, which presents an ample amount of opportunity for local salons to rake in a ton of revenue. Here are some of our favorite back to school tips.

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  • 3 Ways to Get New Customers at Your Lash Salon

    3 Ways to Get New Customers at Your Lash Salon

    Attracting new clients is always every business' goal. More clients = more revenue. However, it's easier said than done. Check out these 3 easy ways for how to get new clients to your lash salon.

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  • How to Drive Real Growth at Your Salon or Spa

    How to Drive Real Growth at Your Salon or Spa

    Many successful salon owners start out as stylists with little experience in business or marketing, so don’t despair if growing your business seems like a daunting task.

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