Booker Blog | Booker by MINDBODY

Timely tactics and advice for Salon and Spa owners and managers to optimally grow and run their business.

  • 4 Ways to Heat Up Your Customer Base This Summer

    4 Ways to Heat Up Your Customer Base This Summer

    The summer months can be hard for many local businesses. Need to heat things up? Check out these 4 insights for how to get more customers to your business during the summer.

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  • 4 Reasons Why Salon and Spa Owners Should Check Out MINDBODY One

    4 Reasons Why Salon and Spa Owners Should Check Out MINDBODY One

    ​Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

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  • 3 Reasons Why Repeat Customers Make Salons and Spas More Money

    3 Reasons Why Repeat Customers Make Salons and Spas More Money

    As a salon or spa owner, what do you do when you find yourself at the crossroads of attracting new customers or appealing to the ones you already have?

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  • How to Structure a Rewards Program to Increase Revenue at Your Salon or Spa

    How to Structure a Rewards Program to Increase Revenue at Your Salon or Spa

    ​Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.

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  • 4 Reasons Why Salon and Spa Owners Shouldn't Miss BOLD 2019

    4 Reasons Why Salon and Spa Owners Shouldn't Miss BOLD 2019

    This year, there is an entire spa and salon track at BOLD that is guaranteed to be full of business management advice, salon and spa industry insights and inspiration.

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  • 4 Ways to Start Getting Better Feedback at Your Salon or Spa

    4 Ways to Start Getting Better Feedback at Your Salon or Spa

    These days, customer retention requires a new and improved understanding of the customer relationship, especially in the beauty sector. Here are 4 tips to stand out.

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  • How the Booker Branded Mobile App Allows The Beauty Spot to Truly Shine

    How the Booker Branded Mobile App Allows The Beauty Spot to Truly Shine

    At the end of the day, all small business owners strive for the same exact things: success and relevancy in their industry. The Booker branded mobile app can help with that!

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  • 3 Barber Shop Marketing Tips for Father's Day

    3 Barber Shop Marketing Tips for Father's Day

    In order to make this Father’s Day a monetary success at your barber shop it’s all going to come down to your marketing efforts. Here are 3 Father’s Day ideas for local barber shops.

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  • How Consumers Spend Their Money in the Beauty Industry

    How Consumers Spend Their Money in the Beauty Industry

    A recent survey of almost 17,000 consumers helped shed some light on what people are willing to shell out the big bucks for at salons, spas and barbershops.

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  • Want to Be a Pro at Customer Retention? Try These 5 Tips

    Want to Be a Pro at Customer Retention? Try These 5 Tips

    Discover how to retain more customers for your local business with these 5 marketing and customer service tactics.

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  • Is the Staffing Shortage a Myth in the Beauty Industry?

    Is the Staffing Shortage a Myth in the Beauty Industry?

    Workforce expectations are changing, and the change has a lot to do with public recognition and timeliness of praise vs. raises and bonuses.

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  • Here's How You Can Increase Revenue with Gift Cards this Mother's Day

    Here's How You Can Increase Revenue with Gift Cards this Mother's Day

    The beauty of selling gift cards and certificates for Mother's Day is the fact that they give the recipients complete control over the amount they are spending for the purchase.

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  • 4 Ways Salon Owners Can Use Social Media This Prom Season

    4 Ways Salon Owners Can Use Social Media This Prom Season

    Prom season is upon us! We're about to share some of our favorite social media tips your beauty business needs to maximize profits this prom season.

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  • How the Owners of PAINTBASE Grow Their Business Using Tech Tools

    How the Owners of PAINTBASE Grow Their Business Using Tech Tools

    Heather Brewer & Catherine Fain, owners of PAINTBASE, realized that there was a need for a more health-focused nail salon that made maintenance fun without sacrificing convenience.

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  • How Salon and Spa Owners Can Honor Earth Day

    How Salon and Spa Owners Can Honor Earth Day

    Warm weather is upon us, birds are chirping, and flowers are in full bloom–and next week we celebrate all of these beautiful things with Earth Day. What can salon and spa owners do to honor Earth Day?

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  • Booker's Bridal Guide

    Booker's Bridal Guide

    We’ll take you through the different ways you can make your spa or salon a “bridal destination” in your region! Download our eGuide to increase revenue this wedding season.

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  • Here's How to Prep Your Salon or Spa for Spring

    Here's How to Prep Your Salon or Spa for Spring

    It's the start of a new season and with that should come the start of some new, fresh marketing ideas. Leap into spring with these marketing ideas for your salon or spa.

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  • 5 Ways to Maximize Your Salon’s Instagram

    5 Ways to Maximize Your Salon’s Instagram

    Check out these essential five tips for leveraging Instagram at your salon to help you grow and flourish.

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  • Looking to Increase Profits This Valentine's Day? Try These 4 Ideas

    Looking to Increase Profits This Valentine's Day? Try These 4 Ideas

    When it comes to Valentine’s Day, we don’t spare any expense when it comes to showering our loved ones (or maybe just ourselves) with candy, flowers, spa days, blow-outs, etc.

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  • 3 Bridal Package Ideas for Salons and Spas

    3 Bridal Package Ideas for Salons and Spas

    Bridal season is upon us! To help you put together your bridal service menu, here are 3 tips you need for crafting your greatest bridal packages yet.

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