3 Ways Salons and Spas Can Start Preparing for the Holiday Season Right Now

Denise Prichard

woman in winter coat and scarf holding coffee

While your salon or spa may have faced the challenges of going through multiple openings and closings due to the COVID-19 pandemic, the holiday season presents your business with the opportunity to increase revenue before year’s end.

This year will look a little different than it usually does since social distancing and safety guidelines require you to limit the number of clients you can have in your business at any given time.

Due to these restrictions, arguably one of the most challenging aspects you’ve had to deal with is coming up with unique ways to attract new clients and keep your business top-of-mind with your existing customer base. However, if you start planning your marketing efforts now, you can make sure your business is organized and profitable through the rest of the year.

Here are three ways you can start planning for the holiday season now:

1. Offer weekly in-house service specials   

If your salon or spa is open and servicing clients, come up with unique weekly specials to offer during the month of December.

Each new week comes with the opportunity to freshen things up. Try something like $10 of your next massage or beauty service the week after Thanksgiving, or a free $25 gift card for each $100 gift card purchased. Remember—these don't have to be anything big (or costly for your business), just something for clients to feel appreciated—and to get excited to rebook their next appointment. A little buzz can go a long way in terms of attracting more clients to your business and keeping your existing ones happy. 

Need some help planning out your holiday promotions? Download our holiday prep calendar for salons and spas.

2. Focus on retail specials 

Whether you’re planning on participating in Black Friday and Small Business Saturday this year or not, you can make a substantial profit from the retail you sell. Even if your salon or spa is in an area where you’re required to remain closed, you can still take advantage of selling retail online. We recently partnered with Pandaflow to help your customers safely purchase products online. Here are some specials you may want to consider offering through the end of the year:  

  • Offer product bundles as a holiday gift set (cinnamon-infused body lotion or pumpkin spice bath products, anyone?).  

  • Give out free, mini-sized products or samples with full-sized product purchases. 

  • Give customers who spend $50 or more on products, 20% off their next purchase or service at your salon or spa. 

  • Offer free shipping on all online orders.  

If you’re looking for other effective ways to sell retail at your salon or spa, download our guide.  

3. Gift cards are always a good idea

Especially with the holidays near, gift cards can play an important part in the success of any local salon or spa. Think about it—gift cards are the perfect gift to give for both you and your clients.

For clients: Gift cards are excellent options for last-minute shoppers to purchase for their loved ones. Many of your clients want to gift an experience at your spa or salon, or one of your beauty products, but don’t know what to exactly get. Gift cards are a win-win in this situation. Make it even easier for shoppers with pre-set gift card amounts and/or festive gift card packaging.

For you: Gift cards are guaranteed revenue for your business. They've already made the purchase, so if clients forget to redeem, your money is already in the bank.

Check out our guide for more on how to succeed with gift card sales. You can also create customized gift cards that stand out for your business this holiday season.

The holidays will be here before you know it. Start planning today!

View the guide


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