4 eCommerce Benefits for Local Businesses

Ashley Taylor Anderson
eCommerce benefits for small businesses and local businesses.

Do you have a 24/7 receptionist for your local business?

The answer is most likely no, but imagine what would happen if you did. Your customers or students could come in any time to ask a question about becoming a member; they could drop in to browse your merchandise or gift certificate options; and they could make a purchase whenever they had a few minutes to stop by.

The realities of having your business open 24/7 are not very practical, but there’s an alternative way you can sell products, memberships, and gift certificates around the clock: eCommerce. Your website can act as a virtual checkout desk for your business, providing an easy way for patrons (or someone who wants to buy gifts for your patrons) to view your items for sale and make purchases online.

Many local businesses never look into an eCommerce solution because they assume it will be difficult to implement and costly to maintain. It doesn’t have to be! Business management systems like Booker make it easy to create an online eCommerce portal right on your existing website with just a few clicks.

Still skeptical about the value of eCommerce? Here are 4 key benefits of providing an online shopping experience for your clients.

1. Increase Site Traffic

Providing items for sale directly from your site can boost your search referral traffic from local consumers looking for an easy online purchasing option. Having an eCommerce solution also gives your customers or students a quick link to share with their friends and family when recommending your business.

2. 24/7 Access for Customers

Your customers or students don’t always want to make a trip to your physical location when they want to reorder their favorite product or buy a new apparel item. Providing an eCommerce option gives your patrons the freedom to make a purchase whenever and wherever is most convenient for them—even when your doors are closed. They benefit from a flexible purchasing option, and you benefit from increased revenue.

3. Boost Sales

In-person upsells are important when you own a local business, but sometimes, people just don’t feel like making a purchase after they’ve finished a service or class, or don’t have time to consider their retail options before they rush off to their next obligation. Providing an eCommerce solution gives your clients or students a chance to make purchases later on, when they have more time to consider which items they want—bringing in more sales over time.

4. Prepayments

With an eCommerce solution, consumers can purchase gift certificates and memberships for themselves or as gifts right from your website. This benefits your business by securing payment up front and locking your clients or student into repeated visits (with memberships).


About the Author

Ashley Taylor Anderson

Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.

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