Nowadays, every business needs an online presence - especially on Facebook. We are now living in an era of “bricks and clicks,” and every respectable business needs to have online visibility.
Small businesses use social media in order to promote their products or services. Why? Because the advertising costs are very low and, let’s face it, everyone uses it. This where you, as a salon owner, ought to be because it’s where all your clients are.
Here are 4 essential tips to promote your salon using Facebook for your salon.
1. Post Informative Content
The thing is, people want to be informed, they want to know everything there is about their stylist and the products they use and the services they provide. Wouldn’t you? The best way to inform them is by sharing valuable information on your social media channels.
Try to create descriptive posts about the products you use in your salon and which services people can book - and do this regularly. This way, your clients will acknowledge the high-quality of the products you use and their best uses.
It’s also a smart idea to utilize your social media pages to inform your customers about any promotions or specials that you’re currently offering at your salon. This will not only encourage to your current customers to book and appointment to take advantage of the deal, but can also attract new clients.
Last, but not least, post images of your work and the steps you went through when creating that new haircut. We’ll talk more about this in the next tip.
2. Use Rich Media
According to DigitalSherpa 80% of your customers, when online, will watch a video and only 20% of them will read an entire article you might post. This is why you should always opt for rich media.
When we talk about rich media, we don’t mean videos only. It’s more than that:
And the list can go on and on.
Ryan Connor, Rush My Essay’s Social Media Specialist, suggests that you take advantage of the power of short video tutorials that teach your clients about the benefits and uses of products that you use at your salon. You can also make a video of you presenting your salon’s entire team and highlight the services they specialize in to allow your audience to get to know your team. This will catch your audience’s attention and ensure that they spend a decent amount of time engaging with your page and encourage them to revisit from time to time.
3. Use Geolocation
This is a feature that has been used in the past years. Basically, you can promote your business in a certain area, and target an audience that is within a reasonable distance of where your salon is. This way, all the possible clients, who are in the proximity of your business, will see the content you post and the ads you have.
One of the best social media platforms for your salon is Facebook. Why? Because one in three people on this Earth use it. With over 2 billion monthly active users, it’s one of the most relevant social media networks. Its geolocation feature is very precise and effective for the salon industry.
You will be able to reach only those close to your physical salon and you will not waste your time showing the content to those who will never be able to visit your salon.
4. Paid Advertising
Everyone promotes their business organically, but this is not the most effective way to reach your audience. In the first phases of your marketing plan, you should consider using paid advertising for your community to grow. This will enable you to reach more people, get more followers, attract more people who will engage with your content. It’s useless being the best at one thing if nobody knows about this. You might have one of the best salons in town, but if people don’t know about it, then you’re missing out on a lot of revenue.
Here, Facebook is quite user-friendly, intuitive, and effective. You can target only those who are interested in hair salons or who you consider might be a possible customer. Once your community is big enough, you can reduce your ad budgets.
Promoting your salon can be quite tricky. It’s recommended you go online because that’s the best method of reaching your audience. It’s the most affordable and effective communication channel.
Using Facebook can be very beneficial for your salon because the platform is extremely user-friendly, meaning that you can create content quite easily. Also, its many features, such as paid advertising, geolocation, and targeting solutions, will optimize your expenditures and will keep your budget to a minimum.
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