4 Spa Marketing Tips for the End of Summer

It's mid-July—and I know no one ever likes to say it aloud, but… we are already halfway through summer. Now, for local beauty businesses like spas, this news can be a little harder to swallow. With the summer comes one of the most profitable times for spas—wedding season. So, the fact that the number of weddings will start to slow down a bit after September can be a little depressing.

However, there is no reason for local spa owners to despair. Even though summer and subsequently wedding season may be only temporary, that doesn’t mean your success has to be. All you need to do is plan ahead with a little bit of marketing. For many small business owners “marketing” can be a daunting term. You don’t have time for it, you don’t really want to do it — we get that. Well, we’re going to make marketing your spa as easy as possible. There are actually tons of spa marketing ideas out there that take minimal time and effort to get off the ground which can actually help yield big time results.  

So, let’s get to it! Here are 4 spa marketing tips for local spa owners to use for keeping profits all the way up well after summer has ended.

Spa Marketing Tip #1: Themed Specials / Promotions

What do you think is more compelling? A bland generic promotion or a colorful summer-themed one? Themed promotions are a great way for your specials to stand-out from other boring promotions, and work to really catch a client’s eye. Infusing your promotional ideas with a fun seasonal theme works to make specials you create better resonate with your clients.

Luckily, August presents local spas with a perfect opportunity to give their promotions a fun, compelling theme. There are essentially two directions you can take when creating your theme.

a) Summer Themed: Summer may be halfway over, but that doesn’t mean we still can’t look at the glass half full. Consider giving your specials and discounts summer infused twist. Think bright and radiant colors, “fun in the sun” sort of names, and tons of caricatures that are everything sun, shades, and sand.

b) Back-to-School Theme: Another equally relatable, fun theme you can use with your promotions are a back-to-school theme. Think red/orange fall colors, “back to school” sort of names, and tons of caricatures that are everything notebooks, pencils, and apples.

Spa Marketing Tip #2: Create and Promote Summer Packages

You can’t always reinvent the wheel. Maybe you don’t have any new treatments or services to add to your spa menu this summer - that’s okay! Work with what you have and make something new from that. Think summertime packages.

Consider pairing a service that typically performs well during your summer months with one that might not be as popular. It will help you to drive sales to all your services. Or if you’re looking for an easy slam dunk, pair up all your most popular summer services in one package to generate a lot hype. Hopefully you’ve been keeping organized records so you know what your most popular services and treats are…

Just as with your specials and discounts make your packages summer oriented. Get creative, highlight the beauty of the season, and just have fun with it. An enticing name can sometimes make all the difference when it comes to drawing attention. Additionally, emphasizing that these packages only last for the summer are a great way to bring about a sense of urgency and cause clients to act.

Spa Marketing Tip #3: Implement a Membership Program

During the month of August you should have one goal in mind — implementing a membership program. Membership programs are an easy, effective tool small businesses use all the time to generate repeat business. Setting up your membership program is easy. You can either choose to have one general membership program or separate tiered ones. All you do is set either a certain action, spending amount, or frequency of visits to determine who is eligible to be a member. Then you assign certain perks to your program for motivating clients to complete the necessary requirements for becoming a member.

The more clients you can get to be members the more loyal customers you have acquired. Once a member, those clients will continue to return to your spa in order to continuously reap the rewards of their membership. So, membership programs are a great tactic to keep that wedding season, summertime surge lasting well into the fall.

Spa Marketing Tip #4: Optimized Business Website

If you want to end summer strong then your spa’s website should be equally strong. Apart from occasional walk-ins, your website is the first thing potential clients will see, and a boring one will not entice them. Again, your website presents you with the perfect opportunity to highlight your summer theme in order to grab searchers attention.

However, you’re going to need more than just looks here. You’re going to need some meat to your website. Important things to always include on your website if you’re trying to attract more clients are:

  • Main telephone number
  • Business address - connected to google maps for easy directions
  • Ongoing and upcoming promotions
  • Calendar/Availability
  • Online booking option

When a new, potential customer lands on your website you want it to be as easy as possible for them to find any and all necessary information needed for persuading them into booking an appointment at your spa. Eliminate as many barriers as you can. Make things easy and seamless.

Hungry for more spa marketing ideas? Find more in our free guide to grow your spa higher than ever before! 

About the Author

Denise Prichard

With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content Marketing Specialist at MINDBODY and Booker by MINDBODY.

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