Even though it seems like fall has just begun and we've only had one tiny sip of our beloved pumpkin spice lattes, the holiday season is right around the corner. The holiday season may be “the most wonderful time of the year” but it can also bring a lot of stress, especially for business owners. Some businesses can experience as much as a 30 percent increase in sales during this time. While a rise in revenue is certainly a positive thing, it can also add challenges, particularly when it comes to managing your time.
To help you stay cool, calm and collected during this highly-profitable time of year, we’ve compiled a list of our favorite tips to help you balance your time:
1. Prepare your schedule ahead of timeEven though the holiday season tends to sneak up on all of us, making sure that you have your employee schedule finalized through the end of the year can be helpful and will ensure that your day-to-day operation will run as smoothly as possible. If you have team members that plan on traveling home with be with loved ones during the holidays, encourage them to schedule time off well in advance to help ease the process of creating a holiday schedule. Not only will this step help you save time, but it can also help your staff prepare their holiday plans away.
2. Hire holiday helpThink back to how your business ran during this time last year. If you felt like there wasn’t enough time in the day to get all of your work done, or if your staff seemed especially flustered, it may be helpful to hire seasonal help to keep your business flowing. Having an extra set of hands on-deck to check clients in, provide them with beverages or help close up the shop at the end of the day can help free up some time for you and your staff and ease tension. When your staff is stressed, your customers will feel it, so it’s important to work to keep everyone in the holiday spirit.
3. Keep track of inventoryFrom popular seasonal items like conditioning masks to gift cards to special holiday bundles, it’s important to be aware of your inventory needs to meet the demands of the season. With spa and salon management software, you can easily keep track of your current inventory and access last year’s purchasing history during the holidays to make sure your shelves are fully-stocked and ready to go for the holiday rush.
4. Take the guesswork out of holiday marketing campaignsComing up with a holiday marketing plan can be ultra time-consuming and stress-inducing. By using spa and salon management software equipped with automated marketing, you can effortlessly send out your campaigns in a snap. Create holiday-themed emails to notify your customers about seasonal specials and discounted services/products at your salon or spa. Don’t forget to send a “thank you” to your clients to show them how much you appreciate their business.
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