As the trend of cryotherapy continues to grow year-over-year, there are many challenges that you, as a cryo spa owner, may increasingly face on a daily basis. You need to focus on keeping your customers happy, maintaining company culture, ensuring your equipment is updated and in pristine condition and keeping you inventory in-check. But even with the popularity of cryotherapy on a steady incline, you still need to keep your eyes on the prize: attracting new clients.
Look on the bright side - your cryo spa has probably come a long way since your opening day. When reflecting on day one, you probably never thought that your business would be in the great standing that it is today. However, in order for it to keep this uptick in growth, your client base needs to grow alongside it.
So, let’s get to it. Let’s go over 4 of the most effective ways for cryo spa owners to attract more clients to their spas.
1. Encourage referrals from existing clients
Sometimes one of the best ways for a cryo spa to attract more clients is to look to the clients they already have. Your current clients all have friends and family, and tapping into this network is how you can access an expansive, new pool of additional clients.
Start accessing your clients’ network by implementing a referral program. Referral programs are great for encouraging new business. In fact, according to a recent Nielsen survey, people are 4 times more likely to buy when referred by a friend and a whopping 92% of those surveyed trusted referrals from people they knew.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: $10 off your next visit, for both you and a friend, if you refer a friend. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
2. Create a memorable first visit
You don’t always have to think of crazy elaborate ways to attract more clients to your cryo spa. In fact, sometimes the most effective ways to drive new clients to your business can be the most simplistic ones — like making their first visit a unique one. Think about making your new client's first visit special in both a figurative and literal sense.
For instance, you could run a special that helps your new client save money. An example of this could be something along the lines of receiving $10 off your first visit or you could offer a certain percentage off. Another route you can take is being slightly more service specific. This works great if you have a new service on your menu you’d really like to motivate new clients to tryout.
Regardless of which path you take, the point here is that you want to give potential, new clients an extra incentive for trying out your business. A little extra motivation can sometimes make a big difference.
3. Update your cryo spa’s website
In many cases your business’ website is going to be the first thing new, potential clients read about your cryo spa. In essence, your website is your first impression, and we all know how important a good first impression can be.
Make sure your website is easily navigable, up-to-date, and esthetically pleasing. Here are some major pointers to consider when glossing over your website.
a.) Showcase nice photos of your staff and happy customers enjoying their treatments. It’s important to not only tell new, potential clients why they should come to your business, but it’s equally important to show them.
b.) Make sure new potential clients can easily access information on all your services, pricing, and any specials you may be currently running.
c.) Can clients book an appointment straight from your website? Online booking software can help greatly in bringing in new clients, as it is extremely convenient for them to book appointments straight from your website while they’re browsing.
4. Utilize social media
When trying to reach new clients one of the easiest and most cost effective means for local businesses is through the power of social media. Major social media platforms are a simple way for local businesses to start a conversation with tons of potential, new clients that they would not have been able to speak with otherwise. The big social media platforms that can help your cryo spa attract more clients are…
Through your business’ social media pages you can update clients on new promotions, showcase images of you doing what you do best, and even answer any questions potential, new clients may have. With about 78% of small businesses reporting that at least a quarter of their new customers were acquired via social media, this is an avenue at least worth trying out.
About the Author
With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content + Copy Editor at Booker Software.Follow on Twitter More Content by Denise Prichard