4 Ways Salon Owners Can Use Social Media This Prom Season

boy and girl in prom photoBy now, you may have read all about how to market effectively for your small business during prom season. Social media accounts for a huge portion of prom marketing, so it’s essential that your beauty business knows the ins and outs of popular platforms such as Facebook and Instagram. The best part? These social media platforms are free to use–meaning that your beauty business will surely gain customers without worrying about going over budget.

Don’t have a clue where to start? No worries! We're about to share some of our favorite social media tips your beauty business needs to maximize profits this prom season.

1. Amp up the visuals.

Your customers don’t want to just hear about your beauty business’ prom promotions and services; they want to see them in action. For example, try posting sample hair and makeup ideas for prom day. This way, customers will feel as if your beauty business is helping them with the big day, which will lead to increased loyalty and business. And, when prom-goers see the results they could have, they will be lining up at your door.

2. Create a social media contest.

For this prom season, engage with your customers by creating a social media contest. Try a raffle: ask your followers to share their favorite hair and dress combinations on social media, and choose a few lucky customers to win prizes or gift cards from your beauty business. Customers will love being able to share their best prom looks, especially if there is a chance to win. Need some inspiration? Take a look at our contest that we launched last week!

3. Use #hashtags.

After establishing certain prom promotions and bundled packages for your beauty business, make sure to publicize these awesome deals on Twitter by creating an original hashtag. Hashtags offer a way for customers to find and engage with your small business on social media. And, using a hashtag will spread the word about your beauty business’ new prom services and products.

4. Post on all the social media platforms.

So, your beauty business has decided to institute new special promotions for prom season. But, in order to be effective, these promotions need to reach any and all types of audiences on social media. If your beauty business has various social media accounts, utilize all of them when promoting prom deals and services. By using a variety of popular platforms such as Facebook, Twitter and Instagram, you'll attract many different types of customers--which means more money for your business this prom season!

Want to learn even more about marketing your beauty business with social media? Check out these guides:

How to Create a Facebook Ad for Your Salon or Spa
A Step-by-Step Guide to Facebook Marketing
A Step-by-Step Guide on How to Use Instagram to Grow Your Business

About the Author

Denise Prichard

With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content Marketing Specialist at MINDBODY and Booker by MINDBODY.

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