As local business owner, you may wonder:
- What are my potential customers doing online?
- What patterns characterize their behaviors when considering a purchase?
- What can my business do to influence consumers researching businesses online to make a purchase with me instead of my competitors?
- How do I keep those customers I've already won coming back to my business?
In this guide, we'll answer all these questions about online consumer behaviors and explore what your business's digital presence should look like to capitalize these trends.