It may be hard to believe, but schools around the country are already starting to open up shop for the new school year. Before you know it, we'll be trading in our swimsuits for flannels and you’ll soon find yourself surrounded by a sea of pumpkin spice lattes everywhere you turn. Fall is basically upon us and with the change of the season means one thing for salon owners— school is back in session and your bookings are about to soar through the roof. You know what this means, right? You have a giant opportunity to rake in (see what I did there?) a sizable amount of extra revenue.
Prepare Your Salon For the Influx of Students
When you recollect on the first few weeks of school, what comes to mind? Connecting with friends you haven’t since the last school year, meeting your new teachers, seeing who’s in your lunch and most importantly... preparing for School Picture Day. Back to school means Picture Day is right around the corner and Picture Day means kids will be wanting to look their best. And for the few who could care less, you better believe their parents will be forcing them to do so. Starting to see where your salon fits in here?
When is Picture Day? Picture Day is a school holiday that sweeps across the nation. It could be scheduled for as early as late August or as late as mid-October.
If you’re like many other local salons, you probably recognize the opportunity that major school events (like prom) have to offer. Well, Picture Day is no different! It’s a big deal for school kids and parents alike. These are the pictures parents share with everyone. These are the pictures that will go in the yearbook. You get one take, and you want to make sure you look your best.
Attracting Millennials and Post-Millennials to Your Salon
Their hair, their makeup and their overall appearance are things that most students are concerned about when Picture Day arrives. That’s where local salon owners such as yourself can step up and make some extra profits this fall season. That’s why this fall you want to make sure your advertising and marketing efforts are geared toward attracting millennials and post-millennials. Think high school students, middle school students and/or young parents (with kids in school).
You might be thinking that attracting a horde of teenagers is a waste — because what sort of funds could they possible have? However, before you write this group off as having no money to spend, you might want to think again. In fact, 80+ million millennials in the United States today generate around $1.3 trillion in annual revenue. So, whether it be through their allowance or their parents credit cards, attracting millennials can definitely help you gain some extra revenue this fall if you can manage to turn your salon into your town’s Picture Day destination.
Looking for some advertising tips to get your salon ready to capitalize on Picture Day? Check out our Back-to-School Advertising Checklist!
About the Author
With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content + Copy Editor at Booker Software.Follow on Twitter More Content by Denise Prichard