There’s no denying that the popularity of barber shops has skyrocketed over the last few years. In fact, the cultural resurgence of men getting professionally coiffed is expected to become a $26 billion industry by the year 2020. And with numbers like that, barbering has now become the fastest-growing profession in the U.S.
There are numerous reasons that we can pinpoint that have contributed to the resurrection of the men’s grooming industry, including the introduction of several professional hair care products being targeted specifically towards men or men becoming increasingly more interested in self-care year after year.
Photo courtesy of Boardroom.
However, the main reason barbershops have taken the industry by storm is due to men focusing on establishing a strong identity and sense of masculinity through professional grooming. Another thing to consider here is the idea that men are being marketed to differently when it comes to professional hair maintenance - they are being pitched a lifestyle. Let’s just say that the barbershops that are currently popping up all over the country aren’t the type of barbershops your grandfather may recall from back in the day. Now, men are treated to the full, luxurious experience of receiving high-end services while also being able to enjoy a beer or glass of whiskey.
Something else to take note of is the evolution of interior design with the barbershop space. It would be rare to come across a sterile, white-walled barbershop with plain black chairs lined up along the walls - instead, you'll start seeing spaces with a more industrial vibe like Booker customer, Arrow barbershop.
Photo courtesy of Arrow.
You’ll also find sleek, ultra-modern spaces with eclectic style that caters to the masculine senses. Just take a look at how Booker customer, Boardroom, carved out their own style reminiscent of a speak-easy by giving their space a billiards theme with wood-paneled walls.
Photo courtesy of Boardroom.
It’s almost as if the barbershops of today are aiming to redefine a "man's space" within the hair care industry by infusing these once drab spaces with the ultimate experience. It would be hard to come by one of this hip locations that didn't sport a lounge, TVs or the option to have a beverage or two. Entrepreneurs in this space are dead-set on creating a barbershop that men want to associate themselves with. And while the trend of barbershops is on fire right now, don't expect that flame to die down anytime soon.
About the Author
With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content + Copy Editor at Booker Software.Follow on Twitter More Content by Denise Prichard