Become the Prom & Graduation Hot Spot

Barry Eichner

You’ve got to have your head in the game if you want to become the hot spot for teens this prom and graduation season. You’ve got to show them that you know what styles are “in” and that your salon is their one-stop shop for all of their prom and graduation needs.

Establish “Street Cred”

You have think like your clients.

Show them that you’ve got the latest styles and trends. Connect your social media platforms to beauty publications, blogs and teen celebrities, then publish this third-party content to your social media platforms.

Hold training classes to help your team master these trend-conscious styles.

Keep building your “street cred.” Show off your work using Facebook, Twitter, Instagram and Pinterest.

Post pictures of your customers and of stylists in training. Identify stylists so your clients can book based on the styles they like best.  

Promote Your Prom-Ability

As prom season approaches, it’s vital to communicate your message to teens and their mothers. Never assume that your clients know what you offer.

Create Prom Prep Packages

There are 4 major areas of Prom Prep

Dress
Hair
Nails
Makeup

It’s estimated that $4 billion is spent on prom each year. You may not be selling dresses, but you can still get a piece of that revenue pie.

Promote the hair, nail and makeup services that your clients can book to make their prom prep easy and their experience memorable.

Creating packages that combine services is a simple way to ease the decision-making process. Keep in mind that you want to be able to provide for every budget, so be creative!

Offer a variety of packages:

Hair & Makeup
Hair & Nails
Hair, Makeup & Nails

Leverage Your Digital Presence

Website

Teens are more inclined to search for products and services on the web. Don’t miss the chance to speak to them through your website.

Add a special page for prom. Create blog posts about prom specials, manicures and trending styles.

Turn web traffic into paying customers—include links to your online booking site.

Email

A salon’s current client base is its best and largest referral tool.

Use SalonBooker’s integrated email marketing to communicate your “prom-ability.” With the surge in smart phone use in the United States, the average user checks his email 23 times per day. Leverage this statistic, and send emails featuring your photos, blog articles and specials. Be sure to include a hyperlink to online booking to make conversion a simple, single-click process.

Social Media

SalonBooker offers integration with the two most popular social media platforms: Facebook and Twitter. Let SalonBooker make your job simpler by automating your social media communications. You can include images and links to online booking so your fans can engage with you effortlessly.

Partner Your Business

Go where your clients go. Find other businesses in your market./p>

Dress Shops
Jewelry Stores
Shoe Stores
Schools

Create partnerships with these businesses and institutions.

Offer to do a pre-prom event where you do mini makeup applications, blow outs or a polish change. This is an opportunity to get out into the community and meet teens whom you can convert into future clients.

About the Author

Barry Eichner, founder of Barry Eichner Consulting, specializes in articulating a spa's online presence through web site development, search engine optimization, blogging, e-mail marketing and social media. He has over 20 years of experience in marketing strategy, implementation, and consulting of beauty based businesses. Find out more about Barry by visiting barryeichner.com.
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Tactics and advice for Salon and Spa owners and managers to grow and run their business.

Become the Prom & Graduation Hot Spot

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