A 2019 report by Wedding Wire found that the average bride spent roughly $650 on hair and makeup services for her wedding day. However, remember that you’re not an average salon or spa, and weddings are a $50 billion dollar industry that put a hefty focus on “picture perfection.” That includes the bride’s beauty needs, right? Right! So, your first rule is to always strive for above-average tickets.
Is your business located in one of The Knot’s Top 25 Most Expensive Wedding Areas listed on their site? If it is, you’re already in a position to capture more of the market share of bridal business—that is, if you can get the brides in the door and offer them the right services, at the right price, in the right atmosphere. That leads us to rule number two: Always be flexible when it comes to bundling services. It will benefit you in the long run. We’ll show you how to customize packages and provide offers without sacrificing your bottom line.
Before we get ahead of ourselves, don’t forget to consider the all-important rule number three: Market your bridal services in every way available! Whether it’s through grassroots marketing, social media, or an ad in your local newspaper, spreading the word about your bridal business should be at the tip-top of your to-do list. If the brides don’t know you offer special wedding day services, how will they book their appointments?
Not sure where to start? Don’t worry! We’ll take you through the different ways you can make your business the “bridal destination” in your region! By the end of this wedding season, white will be your new favorite color... but you’ll be seeing green! Keeping reading for our favorite tips.
About the Author
With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content Marketing Specialist at MINDBODY and Booker by MINDBODY.