Branding Basics

Ashley Taylor Anderson
Branding tips for small businesses and local businesses

Branding is all about telling potential customers who your business is, what your values are, and what they can expect when doing business with you.

In this article from Entrepreneur, author John Williams walks through some of the basic principles of branding, including:

  • Brand strategy and equity
  • Defining your brand visual style
  • Creating a consistent voice for your brand

About the Author

Ashley Taylor Anderson

Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.

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