Case Study: Driving Action with Email Campaigns

Ashley Taylor Anderson
How to drive customers to action using email marketing

Most local businesses communicate with their customers via email, but not all email campaigns are created equal.

You can send as many messages to your list as you like, but unless you have a clear call to action and a focused topic for each communication, your readers will likely end up deleting your email without taking any action.

In this article on the Constant Contact Blog, small business owner Laura Carlock shares 4 key steps her business follows to ensure that every email she sends benefits both her business and her customers. You'll learn how to employ these same techniques in your own email campaigns.


About the Author

Ashley Taylor Anderson

Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.

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