Happy Holidays from the Booker Family!

Here you'll find supportive blog posts and articles about how to manage this evolving landscape.

During these incredibly trying times making the wisest decisions for your business has never been more important. That’s why it’s vital to understand the payment processing and...

While we can’t control what’s happening around the world, here is a checklist of ways you can take control of your finances, cut expenses, and conserve cash if your business is...

As the COVID-19 pandemic rages on, more and more salons and spas around the country are closing, either by choice to prevent spread or by government order. Yet, even if your doors...

A lot’s changing—fast—these days. As you adjust business hours or temporarily close, you want to make sure that your online presence reflects your new current schedule. Coronavirus...

Your business is all about connecting with people. Now, this connection is more important than ever—but, as many businesses face temporary closings, being in-person with...

Personal interaction is critical to your business—you can’t provide beauty services, spinal adjustments, or massages without physically touching your clients. Because of this, you...

If you run an appointment-based business, then you know that face-to-face interaction and a hands-on approach to delivering your services in crucial to your business. However,...

Mindbody CEO Rick Stollmeyer talks about what Mindbody is doing to help you during COVID-19.

Coronavirus may have closed your doors, but it doesn’t mean your business is closed. From marketing campaigns to online video, there are ways to keep your customers (and prospects)...

In the case of an outbreak in your community, it’s important to prepare—not panic.

At Booker, we want to enable you to create thoughtful and powerful wellness experiences for your clients with technology that helps you foster the loyalty you work so hard to achieve.

We’re working hard to continue to enhance our product to help you keep up with consumer expectations and grow your business.

While you're busy taking care of your clients, we're striving to provide you with the latest innovations to help you run your beauty business more smoothly.

Valentine’s Day is the first big sales holiday of the year for salons and spas, so it is imperative that you provide your clients with an experience that gives them all the feels.

With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding you client list, increasing customer retention and generating more revenue.

Color waste is an industry-wide problem. Color management software helps salons eliminate color waste and reduce their carbon footprint.

Are you making a resolution to make 2019 your most successful year ever? It’s common to start the year determined to stick to your resolutions, but easy to get distracted.

Attracting new clients is always every business' goal. More clients = more revenue. However, it's easier said than done. Check out these 3 easy ways for how to get new clients to your lash salon.

What is AI, actually? And how can it help salon or spa owners never miss out on a potential sale or client—and communicate with clients in the way those clients prefer?