As the operator of a thriving small, local business, you’re satisfied with your marketing tools. Your business has a strong online presence; you’ve got a visually appealing website, active and engaging social media pages, and profiles on several online directories. Yet, you know your business could be booking even more appointments. So, what do you do?
The solution is to increase the number of locations where your customers can book appointments online. If clients can only book appointments from your website—not to mention by phone—you’re not doing enough to get appointments.
Today, approximately 35% of people prefer to book appointments online, and 25% of millennials will only book appointments online. These individuals can book appointments online from a number of places. Although many may choose to book appointments directly from a company website, others may book directly from an online directory, such as Yelp. And other consumers may book an appointment directly from a business’s Facebook page.
Read on for 2 reasons why your business needs to enable customers to book appointments online from more than one location.
- You will increase your reach, resulting in more appointments made.
The odds are in your favor when enabling customers to book online appointments from more than one source. With the millions of people who search for local businesses via online directories like Yelp, and the millions who scroll through their Facebook newsfeed at all hours of the day, you are only missing out on a number of appointments if clients can only book directly from your website. Adding a “Book Now” button to your social media pages and online directory profiles is also surprisingly simple. It is a direct call-out to customers and will help to instantly attract attention, generating more appointments.
2.This increased reach will generate new business from new customers.
By enabling consumers to book appointments via a number of online sources, you will also likely catch the attention of new customers who may have previously been unaware of your services. With the millions of people on Facebook at any given time of day, enabling your clients to book an appointment via your Facebook page is a huge plus. For example, say a woman comes across your business’s Facebook page after seeing that a Facebook friend already likes your page. This person then sees a “Book Now” button, instantly catching her attention before she has a chance to get distracted. Just like that, you have the power to catch someone’s attention and gain a new client.
If your business gives clients the opportunity to book appointments online from a number of sources, you are bound to increase your reach and gain new business. Including a company “Book Now” button in more than one of your online profiles is simple to do; in fact, once you see the results you’ll wonder why you did not act on this sooner.
Comment below: How has enabling customers to book appointments from more than one online location benefited your business?
About the Author
Erica Brooke Fajge is a contributing author for Booker by MINDBODY. She has extensive experience in the tech and digital marketing industries, specifically in web content, online publishing, and startups. Erica also shares her expertise as an adjunct instructor at the Fox School of Business at Temple University in Philadelphia, where she teaches Business Communications in the Department of Marketing and Supply Chain Management.More Content by Erica Brooke Fajge