We know it’s impossible to keep up with all of the news in the local business space. That’s why we’ve cherry-picked the articles from this week that matter most for business owners like you.
[SEO] 10 Tips for Successful Local SEO
Source: Business 2 Community
Everyone knows Google is the king of search. However, many don't know the importance of search engine optimization (SEO) or what it takes to get your business seen on Google. While the lingo can be daunting ("SEO," "SEM," etc.) — there are simple steps you can take to improve your Google ranking.
These 10 tips to deliver the greatest ROI for your time, and will help catapult your business up the search rankings:
- Make your site mobile friendly.
- Do basic local SEO optimization on your site.
- Set up your Google My Business listing.
- Set up your Yahoo Local Basic listing.
- Set up a Bing Places for Business listing.
- Set up Apple Maps Connect.
- Start building a steady, slow trickle of customer reviews.
- Check your business listing on the major directories and sites.
- Add local directory listings.
- Build your social following.
Why It Matters: Local search is critical. Having a strong presence on Google and other such sites can make or break a small business. According to comScore, 88% of smartphone users and 84% of tablet owners conduct local searches regularly — that means 70% of all internet users are performing local search on a regular basis. Considering that local searches are more than twice as likely to result in a purchase (according to Google), this isn't something you want to take care of some time down the road. Take care of it now and reap the reward in the form of new customers!
[Social Media] Four Effective Ways to Handle Social Media Complaints
For local businesses, social media is non-negotiable. It's free. It's effective. And it gives your business a direct line to customers and potential customers. A side effect of that direct line is that it's a two-way street. Hopefully, your customers are reaching out to say nice things about you and your business. But, as with everything on the internet, there will always be a select few who will be a royal pain in your behind. Dealing with these folks the right way is imperative.
These four tips will help you calm angry customers without setting off a chain reaction that can negatively impact the perception of your business:
- Avoid triggering the Streisand effect.
- Reach out directly to online complainers.
- Avoid the social media fiasco formula (Small Error + Slow Reponse Time = Colossal PR Disaster).
- Prevent online complaints in the first place — through accessibility, not through force or legalese.
Why It Matters: Unlike the old days where complaints were fielded by phone and conducted in a one-on-one manner, social media complaints can be seen by all of your customers and potential customers. Make sure that these negative events are isolated. As someone who studies the activities of local businesses on social media, trust me when I say that a simple complaint can turn into a hell-storm if it isn't dealt with quickly (within 24 hours) and in a proper manner.
[Leadership] Three Ways to Stay Motivated to Lead Your Business
Being a local business owner can be extremely rewarding. But it's also very demanding. And, sometimes, the inspiration and motivation that you had when you first started can dissipate. Staying motivated (and happy!) is essential if you want to not only enjoy your work, but succeed.
Here are three tips for staying motivated from a fellow small business owner:
- Remind yourself of your desire to achieve.
- Set realistic goals.
- Take care of yourself.
Why It Matters: The ultimate goal of any small or local business owner is to do what they're passionate about with a smile on their face, and to achieve success. None of those things will happen if you lose your motivation or your inspiration. Stay motivated, stay inspired, and go after what you want with everything you've got!
About the Author
Eitan Katz is a seasoned Social Media Marketer and Online Writer. He's managed the social accounts of EA Sports and the National Basketball Association, worked as a community manager at Uber, and was a featured columnist for Bleacher Report. He currently works at Booker Software, where he runs Social Media, maintains the Booker Blog, and hosts a Booker-themed web video series called "On the Road with Eitan."More Content by Eitan Katz