We know it’s impossible to keep up with all of the news in the local business space. That’s why we’ve cherry-picked the articles from this week that matter most for business owners like you.
[Competition] 5 Small Business Advantages over Megastores
Small business owners often feel like they’re facing a big obstacle when it comes to competition. Not only do they have to compete with other local businesses in their space—they also have to compete with big megastores and chains that have more resources, staff members, and budget to draw on.
But bigger isn’t always better. Small businesses have a number of advantages over large competitors—here are 5 key ones:
- People and passion
- Agility and speed
- Ability to experiment
- Knowledge of their local market
Why It Matters: Small, local businesses have a lot of advantages they can use to get a leg up on bigger players in their space. Make sure to tap into these advantages in your marketing and your in-person service efforts!
[Email Marketing] 5 Email Marketing Mistakes to Avoid
Source: Business News Daily
Email marketing can be one of the most effective channels for businesses, but it can also be easy to make mistakes when executing.
Here are 5 critical mistakes businesses tend to make—and how to avoid them:
- Not using targeting or segmentation.
- Failing to use responsive designs.
- Violating email platform’s terms of service.
- Purchasing sketchy email lists.
- Using an out-of-date address list.
Why It Matters: While email has been around as a marketing channel for many years, technology has changed, and consumer expectations around emails have changed as well. Failing to send targeted communications, provide emails that render well on mobile, and create content that your audience wants to receive (either because people haven’t opted into a list, or your messages are irrelevant to your readers) will jeopardize your standing with clients and prospects. Don’t be that spammy company whose messages you delete immediately—take the time to invest in a thoughtful email program, and it’ll pay off big for your business.
[eCommerce] 3 Ways to Streamline eCommerce Shipping
“The hardest – and most important – lesson for any small business owner is that you can’t do everything yourself.” This is especially true when it comes to fulfilling eCommerce orders. If your demand is low, sending a package once in awhile is easy—but if your online store takes off, handling shipping fulfillment can be a huge time suck for you and your staff.
If you're scaling up your eCommerce sales, it may be time to consider one of these three shipping solutions:
- A third-party ordering, tracking, and fulfillment app
- A dedicated in-house staff
- An outside shipping vendor
Why It Matters: eCommerce can be a huge sales driver for local businesses, whether they’re a dedicated retailer or a service-based business that also offers merchandise. It’s important to make sure that you have the resources in place to make the most of online sales without overburdening your current staff or misusing their time. A shipping solution will ensure that your customers receive their items in a timely fashion while also keeping your staff happy and focused on the things they do best.
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