Marketing Suite Playbook for Salons, Spas, and Wellness Businesses

Now's the time for salons, spas, and wellness businesses to reengage clients and make sure their brands are top-of-mind. A great way to do it? Email marketing.

Connecting with clients is easy with Marketing Suite. You can readily personalize templates to share promotions and other content and automate email campaigns.

Download the Marketing Suite Playbook for salons, spas, and wellness businesses and get your new retention strategy in the wake of COVID-19. We've come up with four "plays" to help you come back stronger than ever.

  • Play 1: Reboot your business with a ready-to-use Welcome Back template and communicate pertinent info about reopening (including any cleaning procedures, a link to your reopening client waitlist, new products you're selling, pertinent details about your new check-in process, and any modifications to pricing, hours or service menu that customers need to know)
  • Play 2: Promote products, services, and memberships with the New Client template (an email marketing template that shares all the must-have products and add-on services you offer with new customers) and automatically send the benefits of becoming a member at your spa, salon, or wellness business with the Become a Member email marketing template
  • Play 3: Win back lost clients with promotional email campaigns and have Marketing Suite reconnect your salon, spa, or wellness business with clients—automatically with the 45 Day Reengagement automation and email marketing templates that make it easy to create compelling emails with a call-to-action to book and buy (and with Offer Builder you can even spotlight existing promotions in your Mindbody software with a CTA for a smooth checkout for your clients)
  • Play 4: Encourage ratings and reviews from your clients with automations and email marketing templates that remind loyal customers to share their five-star experiences on review sites and social media (strengthening your salon, spa, or wellness business's brand and making it more tempting than ever for new clients to check out your business)

As you reopen, marketing—and email marketing specifically—is more important than ever. With our Marketing Suite playbook, you'll have everything you need to hit the ground running to welcome your customers back and move forward with an email marketing strategy that's stronger than ever.

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What Matters to Clients as Salons, Spas, and Wellness Businesses Reopen
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