Most small business owners get started because they're passionate about what they do—not because they're passionate about business practices.
For many yoga studio owners, the thought of marketing classes or workshops to their students, let along merchandise, seems icky and fake. But marketing your classes and workshops is a necessary part of growing your studio.
In this article on The Professional Yogi, Katie Myer shares some valuable marketing tips for yoga studio owners who may be reluctant to market their businesses.
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