Mobile Optimization Cheat Sheet

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When it comes to optimizing your business for mobile, there are many best practices. Check out this brief cheat sheet to make remembering them all a little easier.

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4 Ways to Heat Up Your Customer Base This Summer

Mobile Optimization Cheat Sheet

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The summer months can be hard for many local businesses. Need to heat things up? Check out these 4 insights for how to get more customers to your business during the summer.

​Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.

​Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

This year, there is an entire spa and salon track at BOLD that is guaranteed to be full of business management advice, salon and spa industry insights and inspiration.

These days, customer retention requires a new and improved understanding of the customer relationship, especially in the beauty sector. Here are 4 tips to stand out.

At the end of the day, all small business owners strive for the same exact things: success and relevancy in their industry. The Booker branded mobile app can help with that!

In order to make this Father’s Day a monetary success at your barber shop it’s all going to come down to your marketing efforts. Here are 3 Father’s Day ideas for local barber shops.

A recent survey of almost 17,000 consumers helped shed some light on what people are willing to shell out the big bucks for at salons, spas and barbershops.

Discover how to retain more customers for your local business with these 5 marketing and customer service tactics.

Workforce expectations are changing, and the change has a lot to do with public recognition and timeliness of praise vs. raises and bonuses.

The beauty of selling gift cards and certificates for Mother's Day is the fact that they give the recipients complete control over the amount they are spending for the purchase.

Prom season is upon us! We're about to share some of our favorite social media tips your beauty business needs to maximize profits this prom season.

Heather Brewer & Catherine Fain, owners of PAINTBASE, realized that there was a need for a more health-focused nail salon that made maintenance fun without sacrificing convenience.

Warm weather is upon us, birds are chirping, and flowers are in full bloom–and next week we celebrate all of these beautiful things with Earth Day. What can salon and spa owners do to honor Earth Day?

We’ll take you through the different ways you can make your spa or salon a “bridal destination” in your region! Download our eGuide to increase revenue this wedding season.

It's the start of a new season and with that should come the start of some new, fresh marketing ideas. Leap into spring with these marketing ideas for your salon or spa.

Check out these essential five tips for leveraging Instagram at your salon to help you grow and flourish.

When it comes to Valentine’s Day, we don’t spare any expense when it comes to showering our loved ones (or maybe just ourselves) with candy, flowers, spa days, blow-outs, etc.

Bridal season is upon us! To help you put together your bridal service menu, here are 3 tips you need for crafting your greatest bridal packages yet.

Increase business to your barber shop with simple tips, like promoting with incentives, building your online presence, and getting to know your community.

Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.

Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.