Must-Reads: Dec. 1, 2017

Denise Prichard

window sill with pillow book and candle 9 Places to Spend Your Social Media Budget in 2018 (That Aren’t Facebook)

While Facebook is certainly a great place to spend a good portion of your social media budget, there are opportunities on other platforms that can bring in revenue. This week, Inc. went over some other heavy-hitters, including Instagram and Pinterest, that you should consider for 2018 advertising. Read more at Inc.

4 Tips to Manage Your Time During the Holidays
The holiday season may be “the most wonderful time of the year” but it can also bring a lot of stress, especially for business owners. To help you stay cool, calm and collected during this highly-profitable time of year, check out this list of tips to help you balance your time. Read more at The Booker Blog.

10 Unique Uses for Medical Lasers
Most medical professionals and spa owners know there are multiple reasons a spa can benefit from offering medical laser treatments, but most clients are unaware of the multitude of chronic skin conditions they can treat. In fact, virtually everyone is candidate for some type of laser treatment according to cosmetic dermatologist and founder of Refresh Dermatology Suneel Chilukuri, M.D. Read more at American Spa.

6 Pieces of Advice Every Esthetician Should Follow
With cold weather quickly approaching, your clients will most likely need to change up their skincare routine to protect their skin from cold weather. As an esthetician or a spa owner, it’s important to know which ingredients and products can help benefit your clients that may be suffering from dry, chapped or itchy skin. Read more at American Salon.

Are You More Resilient Than Average? 5 Signs You Are.
Studies show that having the trait of resilience can lead to greater success in your ventures due to your ability to maintain optimism and the feeling of self-efficacy. Are you wondering if you possess these qualities? Read more at Entrepreneur.

About the Author

With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content Marketing Specialist at MINDBODY and Booker by MINDBODY.
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Tactics and advice for Salon and Spa owners and managers to grow and run their business.

Must-Reads: Dec. 1, 2017

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Must-Reads: Dec. 1, 2017

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An AI-powered bot (or virtual assistant) can help you and your staff save time by “answering” missed calls by texting the caller, as well as setting appointments and answering questions.

What is AI, actually? And how can it help salon or spa owners never miss out on a potential sale or client—and communicate with clients in the way those clients prefer?

With the help of Bowtie, Takamichi Hair can focus on customers while they're in the salon and make it easy for them to book their next appointment after they leave, no matter what time it is.

Do you think artificial intelligence (AI) is just a buzzword? Think again. In today's beauty industry, it's actually a key ingredient in the success of your salon or spa business.

Looking for some website design inspiration? Here are three Booker by MINDBODY customers who have some of the most eye-catching and user-friendly websites.

Here are four strategies that you can implement now to prep for the busy upcoming holiday season to ensure your business is ready and profitable.

According to WeddingWire, September and October are now the most popular months for weddings to take place. Let's make sure your salon or spa is prepared!

Workforce expectations are changing, and the change has a lot to do with public recognition and timeliness of praise vs. raises and bonuses.

School is almost back in session, which presents an ample amount of opportunity for local salons to rake in a ton of revenue. Here are some of our favorite back to school tips.

Even though summer and subsequently wedding season may be only temporary, that doesn’t mean your spa's success has to be. All you need to do is plan ahead with these spa marketing tips.

A new season is right around the corner—and with a new season comes a ton of new salon marketing tips, trends and opportunities to increase revenue.

Learn 3 simple ways to get your small business organized and ready to kick off the busy back-to-school season.

Once the flow of expenses and profits starts, numbers become a vital part of keeping your business afloat.

Attracting new clients to your float spa isn't always so easy. So, check out these 5 tips for making how to attract clients to your float spa a little easier and a whole lot more effective.

Summertime is officially here, and you know what that means—fresh, colorful and creative nail trends are starting to heat up the fashion scene.

This year, there is an entire spa and salon track at BOLD that is guaranteed to be full of business management advice, salon and spa industry insights and inspiration.

The summer months can be hard for many local businesses. Need to heat things up? Check out these 4 insights for how to get more customers to your business during the summer.

​Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

As a salon or spa owner, what do you do when you find yourself at the crossroads of attracting new customers or appealing to the ones you already have?

​Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.

Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.