Must-Reads: Dec. 1, 2017

Weekly wisdom from around the web for salon and spa owners

9 Places to Spend Your Social Media Budget in 2018 (That Aren’t Facebook)
While Facebook is certainly a great place to spend a good portion of your social media budget, there are opportunities on other platforms that can bring in revenue. This week, Inc. went over some other heavy-hitters, including Instagram and Pinterest, that you should consider for 2018 advertising. Read more at Inc. 

4 Tips to Manage Your Time During the Holidays
The holiday season may be “the most wonderful time of the year” but it can also bring a lot of stress, especially for business owners. To help you stay cool, calm and collected during this highly-profitable time of year, check out this list of tips to help you balance your time. Read more at The Booker Blog.

10 Unique Uses for Medical Lasers
Most medical professionals and spa owners know there are multiple reasons a spa can benefit from offering medical laser treatments, but most clients are unaware of the multitude of chronic skin conditions they can treat. In fact, virtually everyone is candidate for some type of laser treatment according to cosmetic dermatologist and founder of Refresh Dermatology Suneel Chilukuri, M.D. Read more at American Spa. 

6 Pieces of Advice Every Esthetician Should Follow
With cold weather quickly approaching, your clients will most likely need to change up their skincare routine to protect their skin from cold weather. As an esthetician or a spa owner, it’s important to know which ingredients and products can help benefit your clients that may be suffering from dry, chapped or itchy skin.  Read more at American Salon.

Are You More Resilient Than Average? 5 Signs You Are.
Studies show that having the trait of resilience can lead to greater success in your ventures due to your ability to maintain optimism and the feeling of self-efficacy. Are you wondering if you possess these qualities? Read more at Entrepreneur. 

About the Author

With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content + Copy Editor at Booker Software.

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