Must-Reads: Dec. 15, 2017

Denise Prichard

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6 Simple Questions to Test Your Company’s Health
As a business owner, it’s important to take time to reflect on your company’s health. It’s the perfect time of year to take stock of whether your company has a positive culture and if not, how you can make it better so you’re poised for success in 2018 . Read more at American Salon.

From Software Sales to Spa Ownership: The Journey of Mylkbar’s Founder
Mylkbar founder Katie Shields and her team of top-notch nail technicians pride themselves on creating a safer, fume-free nail salon for clients and employees. This week she dished about the commitment needed to open a business, and why it’s important to not only hire the best team, but also employ the best tools to run a business. Read more at The Booker Blog.

Your Business Rises and Falls on Customer Experience
You can spend good amount of time planning your marketing strategy, developing a sales strategy and determining how you want to operate your business - but at the end of the day, your success relies mostly on a positive customer experience. Read more at Entrepreneur.

Three Ways Customer Success Builds Your Brand Engagement
Customer success is no longer synonymous with customer service. As a salon or spa owner, you may have noticed that it can be more difficult to keep a new customer than it is to draw them in. Read on to learn about three solutions that can help you win over every client that steps through your door. Read more at American Spa.

Answering These 4 Questions Will Tell You If Your Business is Ready to Open a Second Location
If you’re looking to grow your brand, try asking yourself these four questions to determine if you’re ready to take that next step. Read more at Inc.

About the Author

With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content Marketing Specialist at MINDBODY and Booker by MINDBODY.
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Tactics and advice for Salon and Spa owners and managers to grow and run their business.

Must-Reads: Dec. 15, 2017

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Must-Reads: Dec. 15, 2017

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This year, there is an entire spa and salon track at BOLD that is guaranteed to be full of business management advice, salon and spa industry insights and inspiration.

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​Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

As a salon or spa owner, what do you do when you find yourself at the crossroads of attracting new customers or appealing to the ones you already have?

​Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.

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Discover how to retain more customers for your local business with these 5 marketing and customer service tactics.

Workforce expectations are changing, and the change has a lot to do with public recognition and timeliness of praise vs. raises and bonuses.

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Heather Brewer & Catherine Fain, owners of PAINTBASE, realized that there was a need for a more health-focused nail salon that made maintenance fun without sacrificing convenience.

Warm weather is upon us, birds are chirping, and flowers are in full bloom–and next week we celebrate all of these beautiful things with Earth Day. What can salon and spa owners do to honor Earth Day?

We’ll take you through the different ways you can make your spa or salon a “bridal destination” in your region! Download our eGuide to increase revenue this wedding season.

Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.