Must-Reads: July 14, 2017

Booker Software

Weekly wisdom from around the web for spa and salon owners

Avoid the Summertime Salon Slump

While your customers are hitting the beach and soaking up the sun, you may be stuck inside, scrambling to fill a wide-open appointment book. Try these tips to avoid the seasonal slow-down. Read more at Salon Today.

The 7-Point Smart Solopreneur Social Media Checklist

Social media is an essential part of your marketing — are you doing it right? Read more at Entrepreneur.

Monetize Your Passion: Inspiring Career Advice from 10 Female Entrepreneurs

Need a little extra inspiration for your weekend hustle? Gloria Steinem, Rebecca Minkoff and others are here to help. Read more at Refinery 29.

Top Tips for Promoting Summer Nail Services

Take advantage of sandal season with these tried-and-true tips. Read more at American Spa.

How to Make Better To-Do Lists

More doing, less listing. Read more at Inc.

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Tactics and advice for Salon and Spa owners and managers to grow and run their business.

Must-Reads: July 14, 2017

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An AI-powered bot (or virtual assistant) can help you and your staff save time by “answering” missed calls by texting the caller, as well as setting appointments and answering questions.

What is AI, actually? And how can it help salon or spa owners never miss out on a potential sale or client—and communicate with clients in the way those clients prefer?

With the help of Bowtie, Takamichi Hair can focus on customers while they're in the salon and make it easy for them to book their next appointment after they leave, no matter what time it is.

Do you think artificial intelligence (AI) is just a buzzword? Think again. In today's beauty industry, it's actually a key ingredient in the success of your salon or spa business.

Looking for some website design inspiration? Here are three Booker by MINDBODY customers who have some of the most eye-catching and user-friendly websites.

Here are four strategies that you can implement now to prep for the busy upcoming holiday season to ensure your business is ready and profitable.

According to WeddingWire, September and October are now the most popular months for weddings to take place. Let's make sure your salon or spa is prepared!

Workforce expectations are changing, and the change has a lot to do with public recognition and timeliness of praise vs. raises and bonuses.

School is almost back in session, which presents an ample amount of opportunity for local salons to rake in a ton of revenue. Here are some of our favorite back to school tips.

Even though summer and subsequently wedding season may be only temporary, that doesn’t mean your spa's success has to be. All you need to do is plan ahead with these spa marketing tips.

A new season is right around the corner—and with a new season comes a ton of new salon marketing tips, trends and opportunities to increase revenue.

Learn 3 simple ways to get your small business organized and ready to kick off the busy back-to-school season.

Once the flow of expenses and profits starts, numbers become a vital part of keeping your business afloat.

Attracting new clients to your float spa isn't always so easy. So, check out these 5 tips for making how to attract clients to your float spa a little easier and a whole lot more effective.

Summertime is officially here, and you know what that means—fresh, colorful and creative nail trends are starting to heat up the fashion scene.

This year, there is an entire spa and salon track at BOLD that is guaranteed to be full of business management advice, salon and spa industry insights and inspiration.

The summer months can be hard for many local businesses. Need to heat things up? Check out these 4 insights for how to get more customers to your business during the summer.

​Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

As a salon or spa owner, what do you do when you find yourself at the crossroads of attracting new customers or appealing to the ones you already have?

​Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.

Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

Designing your rewards program for a salon or spa is very different than other types of small businesses. The rewards program needs to be set up to enhance the customer experience.