With 1.17 billion active users, Google stands as the largest, most frequently used search engine in the world. Read through our checklist to make sure that you're taking advantage of being listed on Google's massive directory and giving your small or local business the opportunity to gain big-time visibility.
Are You Tracking Your Marketing?
Tracking your marketing efforts is more than just figuring out where your customers are coming from. Learn ...
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3 Reasons Salon and Spa Owners Should Attend BOLD
Looking for ways to keep your spa or salon business flourishing? This year’s BOLD conference will be full of business management advice, salon and spa industry insights and inspiration.
Want More Customers at Your Barber Shop? Try These 4 Tips
Increase business to your barber shop with simple tips, like promoting with incentives, building your online presence, and getting to know your community.
8 Steps to Starting a Salon Business
Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business.
3 End of Summer Tips to Organize Your Salon or Spa
Learn 3 simple ways to get your small business organized and ready to kick off the busy back-to-school season.
4 Spa Marketing Tips for the End of Summer
Even though summer and subsequently wedding season may be only temporary, that doesn’t mean your spa's success has to be. All you need to do is plan ahead with these spa marketing tips.
Booker's 2018 Bridal Guide
We’ll take you through the different ways you can make your spa or salon a “bridal destination” in your region! Download our eGuide to increase revenue this wedding season.
Want More Clients at Your Float Spa? Try These 5 Tips
Attracting new clients to your float spa isn't always so easy. So, check out these 5 tips for making how to attract clients to your float spa a little easier and a whole lot more effective.
Back to School: Is Your Salon Ready?
School is almost back in session, which presents an ample amount of opportunity for local salons to rake in a ton of revenue. Here are some of our favorite back to school tips.
3 Ways to Get New Customers at Your Lash Salon
Attracting new clients is always every business' goal. More clients = more revenue. However, it's easier said than done. Check out these 3 easy ways for how to get new clients to your lash salon.
How to Drive Real Growth at Your Salon or Spa
Many successful salon owners start out as stylists with little experience in business or marketing, so don’t despair if growing your business seems like a daunting task.
3 Tips to Quickly Onboard New Stylists
Training your new recruits and ensuring that they align with your culture is thus quintessential to the job. The tips above make job training easy and make onboarding a snap.
How to Heat Up Your Customer Base This Summer
The summer months can be hard for many local businesses. Need to heat things up? Check out these 4 insights for how to get more customers to your business during the summer.
3 Summer Marketing Ideas for Local Beauty Businesses
For local beauty business the competition can get hot and heated during the summer months. Check out these 3 summer marketing ideas to keep your business living on top!
5 Sizzling Summer Nail Trends to Take Note Of
Summertime is officially here, and you know what that means — fresh, colorful and creative nail trends are starting to heat up the fashion scene.
How the Founder of Spa Kingston Created a Skin Care Spa Fit for Royalty
After battling multiple skin issues that went unchanged with various dermatological interventions, Reneé Maya opened up Spa Kingston to help others feel confident in their own skin.
When is the Best Time to Post on Facebook?
Just like Instagram, Facebook has an “Insights” feature that you can use to help you figure out when your fans are logging into the platform. Just use these two simple steps.
5 Ways to Increase Customer Retention
Discover how to retain more customers for your local business with these 5 marketing and customer service tactics.
When is the Best Time to Post on Instagram?
Even though Instagram is one of the most user-friendly apps around, there is still confusion surrounding how best to manage your profile, particularly when to post.
7 Ways to Improve Workplace Culture at Your Salon or Spa
Companies should invest in building work cultures “defined by meaningful work, deep employee engagement, job and organizational fit, and strong leadership.”
The Benefits of Online Booking for Waxing Salons