Small Business Monday: Black Friday Madness Begins

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

This week we’re preparing for Black Friday!

What to do when everyone around the block is having a major sale this Friday…

…join in on the holiday fun! With last year’s Black Friday setting a massive record with almost 100 million people looking to shop on the big day, this is the year to take advantage of the buying mood your customers will likely be in. Make sure you’re bringing in your customers with the promise of some great specials, promotions, and discounts! Need some assistance? Check out our handy checklist and make sure you're ready for the madness! 

What to do when your customers are fed up with the long lines…

…let them shop from a more comfy place, like their sofa. Shoppers are becoming savvier each year and many are choosing to avoid the commotion of Black Friday. Last year, e-commerce spending rose by 26% on Black Friday, don’t forget to extend your sales, promotions, and special deals to your e-commerce site.

What do you tell the customers that slept-in on Black Friday…

…you’re in luck, we’ve extended our promotions to go through Small Business Saturday. This initiative that started back in 2010 draws upon the movement of “Shop Small” and encourages customers to shop at small businesses the Saturday of Thanksgiving weekend. This holiday was made specifically for you!

About the Author

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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