Small Business Monday: Customer Loyalty

Aditi Vora

Welcome to our weekly, Monday morning feature, where we’ll quickly highlight some important facts and trends that you absolutely “…Need to Know This Morning!”

Today we’re diving into the ever-present battle of customer retention.

According to Forbes, about 70% of marketers feel their customer retention strategy is nonexistent, poor, or average, at best. Have you thought back to your strategy for keeping your customers coming back?

What to do when you call a regular customer by the wrong name? Angela, err-I meant Agatha, is not pleased…

Customer retention is an incredible driving force behind your small business’ bottom line. It costs a business, from small to large, 5-10 times more to acquire a new customer than it does to simply sell to an existing one. There are ways to take advantage of that!

It’s all good!

An unexpected way to increase your customer retention is by selling and upselling your retail products.

Are you a service-based industry? It works for you, too!

About the Author

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.
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Tactics and advice for Salon and Spa owners and managers to grow and run their business.

Small Business Monday: Customer Loyalty

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