Small Business Monday: Ecommerce

Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

This week we’re boosting your revenue with an e-commerce site!

What to do when your customers stop buying your retail items during their in-store visits…?

Do you find the purchase of your retail goods, in-store, slowing down? With 71% of shoppers believing they can get a better deal online, you’ll find that there is a contingent of shoppers that have stopped purchasing goods in-store, altogether.

You’ve set up your eCommerce site, now how can you start selling these bad boys?

With over 191 million online shoppers in the U.S, there’s a huge and growing market for selling your retail items online. With some simple marketing practices, you could start successfully selling out your inventory. By offering specials and promotions on the items you’re selling on your site, you’ll attract your customers and build upon their loyalty.

You’ve noticed that your customers tend to buy a specific set of items in a set…

Yep, this is where you start pitching the upsell of your items. When you start offering various products to your customers, make sure you suggest items of higher volume and value. When upselling your retail items, you’re opening your business up to higher revenue, providing a more meaningful customer experience, and gaining customer loyalty. Learn the importance of the upsell, here.

Looking to take your small business to the next level with an e-commerce site? Learn how Booker can help you with that! 

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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