Small Business Monday: Taking Your Business Mobile

Aditi Vora

Welcome to our weekly, Monday morning feature, where we’ll quickly highlight some important facts and trends that you absolutely “…Need to Know This Morning!”

Today, we’re on the run and going mobile!

What do you say to the person that crashed into the glass door because he was too busy texting…

Wouldn’t be the first time. According to ComScore, for the first time ever, mobile Internet usage exceeds traditional PC Internet usage. A 2014 report indicated that mobile platforms combined to account for 60% of total digital media time spent.

It’s probably best to greet your customer with a straight face…

Today’s mobile usage is no joke. 97% of consumers research a business online before ever stepping foot inside. Of those people, 80% of them do all their research through their mobile devices. Smartphones and tablets are here to stay.

Surprise, surprise! He searched for your business through Google…

When it comes to how a consumer researches through their mobile devices, the most used starting point is through a search engine. Keep that in mind when you’re debating on how to start advertising your business—online directories are a great way to capture this audience!

Don’t let him leave without leaving you a good review!

With today’s mobile habits, companies like Yelp and Google have capitalized on consumers’ behaviors when it comes to researching companies. Through Yelp and Google, customers are able to leave reviews, both positive and negative, and relay their buying and service experiences to potential customers. We’ve outlined the differences and benefits of Yelp and Google here.  

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About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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