SMB Monday: Beating Out Your Competitors

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

This week we’re facing off with our local competitors...

What to do when your enemy moves next door…

Just when you think things are going swimmingly at your small business, sales are up, your appointment book is mostly full, your employees are happy, and you’re staying on top of your organization...the unthinkable happens, a competitor moves into your territory. 

What’s a small business owner to do when local competition get’s a little too close for comfort? 

What to do when you’re unsure about your competition…

...make sure you’re monitoring them. It’s paramount that you’re staying on top of your surroundings, especially when local competition moves next door. Need some quick ideas? There are various ways to monitor the local competition and they include researching their website, following them on social media, and so much more. For a more in-depth look at how to monitor the competition, check this out. 

What to do when you’re all too familiar with the competition next door…

...time to take them down. There are two very effective ways to really set yourself apart from your competition and that includes personalization and the quality of your customer service. 

How can you personalize? Make sure you’ve invested in a good business management solution that is able to integrate your online booking with your customer relationship management. This will give you the ability to personalize communication and interactions with your customers. 

How can you increase your quality of customer service? Well that’s up to you!  

About the Author

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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