Home » The Booker Blog » SMB Monday: Ready to Beat the Heat this Summer?

SMB Monday: Ready to Beat the Heat this Summer?

Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses.

It's time to...beat the heat!

What to do when you’ve cranked up the AC to max…

...find new ways to beat the heat this summer. With summer FINALLY peaking it’s way through, you’ve got to make sure you’re keeping your business as busy as possible. Whether through attracting new customers or taking advantage of your existing customers, now’s the time to try new tactics.

What to do when you’re a little rusty on how to get new customers through the door…

...don’t worry, we’ve got the solution! Aside from getting your name out there on social (especially Facebook, Twitter, and Instagram!), make sure you’re taking advantage of free online directory listings! If you need any help on getting them set up, you know we’re good for that!

Next step, making your service business available through as many booking channels as possible. From Facebook to Google, you want to reduce any possible barriers to booking.

What to do when you’re noticing your regulars checking out the competition…

...time to beat them at their own game. There are a bunch of factors that can be attributed to a customer leaving your business for the competition -- hopefully none of those reasons include the quality of your service! Make sure you’re putting your business out there and not being overshadowed by your local competition. Make sure you’re visible online through social and directories, and that all important booking option we mentioned before!

Your customers don’t operate on a 9-5 schedule, and neither should your business. Learn more about the advantages of online booking and beat your competition out!

About the Author

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.
Follow on Google Plus Follow on Twitter More Content by Aditi Vora

Want to see Booker in action? Request a demo today!

First Name

Last Name

Business Name

Email Address

Phone

Your Industry

Average Monthly Revenue

We're committed to your privacy. MINDBODY uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe at any time.

Privacy Policy

Thank you!

Error - something went wrong!

Return to Home

Tactics and advice for Salon and Spa owners and managers to grow and run their business.

SMB Monday: Ready to Beat the Heat this Summer?

About the Author

Previous Article

Next Article

SMB Monday: Ready to Beat the Heat this Summer?

About the Author

Previous Article

Next Article

Other content in this Stream

Increase business to your barber shop with simple tips, like promoting with incentives, building your online presence, and getting to know your community.

Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business.

Learn 3 simple ways to get your small business organized and ready to kick off the busy back-to-school season.

Even though summer and subsequently wedding season may be only temporary, that doesn’t mean your spa's success has to be. All you need to do is plan ahead with these spa marketing tips.

We’ll take you through the different ways you can make your spa or salon a “bridal destination” in your region! Download our eGuide to increase revenue this wedding season.

Attracting new clients to your float spa isn't always so easy. So, check out these 5 tips for making how to attract clients to your float spa a little easier and a whole lot more effective.

School is almost back in session, which presents an ample amount of opportunity for local salons to rake in a ton of revenue. Here are some of our favorite back to school tips.

Attracting new clients is always every business' goal. More clients = more revenue. However, it's easier said than done. Check out these 3 easy ways for how to get new clients to your lash salon.

Many successful salon owners start out as stylists with little experience in business or marketing, so don’t despair if growing your business seems like a daunting task.

Training your new recruits and ensuring that they align with your culture is thus quintessential to the job. The tips above make job training easy and make onboarding a snap.

The summer months can be hard for many local businesses. Need to heat things up? Check out these 4 insights for how to get more customers to your business during the summer.

For local beauty business the competition can get hot and heated during the summer months. Check out these 3 summer marketing ideas to keep your business living on top!

Summertime is officially here, and you know what that means — fresh, colorful and creative nail trends are starting to heat up the fashion scene.

After battling multiple skin issues that went unchanged with various dermatological interventions, Reneé Maya opened up Spa Kingston to help others feel confident in their own skin.

Just like Instagram, Facebook has an “Insights” feature that you can use to help you figure out when your fans are logging into the platform. Just use these two simple steps.

Discover how to retain more customers for your local business with these 5 marketing and customer service tactics.

Even though Instagram is one of the most user-friendly apps around, there is still confusion surrounding how best to manage your profile, particularly when to post.

Companies should invest in building work cultures “defined by meaningful work, deep employee engagement, job and organizational fit, and strong leadership.”

During the summer competition between local waxing salons can really heat up. Learn about online booking benefits and how thy can help bring your waxing salon more appointments than ever before.

More than 2.3 million weddings are projected to happen in the United States this year. This means that a lot of women are seeking perfect skin, hair, nails and makeup for their big day.