SMB Monday: Ready to Beat the Heat this Summer?

Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses.

It's time to...beat the heat!

What to do when you’ve cranked up the AC to max…

...find new ways to beat the heat this summer. With summer FINALLY peaking it’s way through, you’ve got to make sure you’re keeping your business as busy as possible. Whether through attracting new customers or taking advantage of your existing customers, now’s the time to try new tactics.

What to do when you’re a little rusty on how to get new customers through the door…

...don’t worry, we’ve got the solution! Aside from getting your name out there on social (especially Facebook, Twitter, and Instagram!), make sure you’re taking advantage of free online directory listings! If you need any help on getting them set up, you know we’re good for that!

Next step, making your service business available through as many booking channels as possible. From Facebook to Google, you want to reduce any possible barriers to booking.

What to do when you’re noticing your regulars checking out the competition…

...time to beat them at their own game. There are a bunch of factors that can be attributed to a customer leaving your business for the competition -- hopefully none of those reasons include the quality of your service! Make sure you’re putting your business out there and not being overshadowed by your local competition. Make sure you’re visible online through social and directories, and that all important booking option we mentioned before!

Your customers don’t operate on a 9-5 schedule, and neither should your business. Learn more about the advantages of online booking and beat your competition out!

About the Author

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.
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Tactics and advice for Salon and Spa owners and managers to grow and run their business.

SMB Monday: Ready to Beat the Heat this Summer?

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SMB Monday: Ready to Beat the Heat this Summer?

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