As a spa owner or manager, you know that advertising is the key to increasing your clientele and doing more business, yet you may be unaware of the best tips in the industry. Advertising in today’s increasingly digital world has evolved in a major way from what it was 10, 5, even 2 years ago. And competition in the spa/wellness/beauty industry has also become super fierce, with day spas and salons popping up at nearly every shopping center around.
So how can you make your spa stand out from the rest? Find out with these four key spa advertising ideas:
Spa Advertising Idea 1 - Focus on what makes your spa special
Is it the exclusivity? Your variety of services? Customer service? Emphasize whatever it is that makes your spa unique to make an impression on the kind of clients you are looking to attract. Focus on your logo: does it emphasize what your brand is all about? Try to incorporate specific phrases and keywords you can repeat in your advertising and logo. This will not only help your brand stick more in clients’ minds, but it will also help strengthen your SEO (search engine optimization) so that clients will more easily find your website and social media pages when searching online.
Spa Advertising Idea 2 - Spruce up your website
Apart from occasional walk-ins, your website is the first thing potential clients will see, and a boring one will not entice them. Use a soothing, calming color scheme or fun, bright colors throughout your site. Include actual, high-quality photos of your space and services, rather than generic images. Give the public insight into your spa experience with client testimonials. Add a blog; in the health/wellness/beauty industry, your blog is a great way to drive traffic to your site. People are always interested in reading interesting articles about stress relief and beauty tips. Share your posts on your social media channels so they are seen and shared by users.
Spa Advertising Idea 3 - Get listed on local directories
The days of flipping through a cumbersome phone book to find what you need are long gone; online directories today are the phone books of yesterday. Some people find local spas by word-of-mouth or just from passing by, but the majority of your potential new clients will find you by searching an online directory. Google, Yelp, Bing, YP, Yellowbook, Angie’s List, and City Search are just a few examples. A basic listing is free, and registration is simple. With millions of visitors to online directories each day, your spa can’t afford not to be listed. For tips, check out How to Get Your Business Listed on Google and How to Get Your Business Listed on Yelp.
Spa Advertising Idea 4 - Make the most of your social media
Just having a website today is not enough. 63% of customers are more likely to use a local business if it has information available on a social media site. Create a page for your spa on Facebook, Twitter, and Instagram. Encourage your customers to “like” and follow your pages through your website and other promotional materials. Update your pages regularly with engaging content. Post interesting articles on relevant topics, or share recent blog posts. Share photos of your space, staff, and clients. Let your followers get to know you, and give them a window into your spa experience.
Spa Advertising Idea 5 - Be creative with specials + promotions
We all know that a day of pampering at the spa is a luxury (and a very enjoyable one at that!), so in order to get new (and old) clients in the door, promotions work wonders. To promote a new treatment, try offering it in combination with an already-popular one. Emphasize exclusivity by offering special treatments or some type of VIP or loyalty program. Also, remember to get creative by tying in promotions with seasons and holidays. Other goodies to consider are the 3 Gs: gift bags, gift cards, and giveaways.
With this list as your guide, you will strengthen your advertising and grow your client base. So get creative, and put yourself in your clients’ shoes (whatever size they may be!). What would you want from your spa experience?
Let us know: What spa advertising ideas and marketing tactics have worked for you? Comment below!
About the Author
Erica Brooke Fajge is a contributing author for Booker by MINDBODY. She has extensive experience in the tech and digital marketing industries, specifically in web content, online publishing, and startups. Erica also shares her expertise as an adjunct instructor at the Fox School of Business at Temple University in Philadelphia, where she teaches Business Communications in the Department of Marketing and Supply Chain Management.More Content by Erica Brooke Fajge