We know it’s impossible to keep up with all of the news in the beauty and wellness industries. That’s why we’ve cherry-picked the articles from this week that matter most for salon and spa professionals like you.
[Efficiency] How to Minimize Downtime and Maximize Revenue
Source: Les Nouvelles Esthétiques & Spa
A few minutes of downtime can help your staff members prepare for upcoming treatments, but too much downtime can have a negative impact on your revenue and productivity. To reduce downtime for your spa, here are some things you can try:
- Organize staff incentives such as contests and challenges.
- Provide client incentives such as free add-on services or discounts during slow times of the day and week.
- Consider filling daytime slots by advertising to students and other potential customers with mid-week downtime.
- Plan ahead for seasonal slow periods.
- Use technology to fill gaps and reduce late cancels and no-shows.
Why It Matters: For spas and salons, time literally is money. If you have a lot of unfilled slots in your calendar, not only are you missing out on revenue—you’re also running the risk of decreased productivity (and decreased job satisfaction) from your staff. This year, make it your mission to fill more open slots and keep your technicians engaged!
[Retail] Survey: Beauty Product Sales Trends
Source: American Spa
At the end of 2014, the TABS Group released a new survey of beauty product sales trends. Here are the key findings of the study:
- Online beauty gurus are replacing in-store advisors.
- Cosmetic sales were very strong during holiday 2014.
- Men also buy cosmetic products and shouldn’t be ignored.
- Of all market segments, Millennial and Hispanic women purchased the most beauty product types.
- Buyers aren’t loyal to a specific retailer or brand—they’re loyal to a good deal.
- Women are spending more money on salon and spa beauty treatments than in years past.
Why It Matters: The economy is slowly getting stronger, but consumer purchase habits aren’t the same as they were before the Recession. Women are searching for beauty recommendations and deals online, and if your spa or salon wants to remain competitive, you need to be supplying expert tips and compelling offers on the web to drive more retail business.
[New Year’s] Avoid Stagnation in 2015
Source: Salon Today
Consumer trends are pointing to an end of the Recession, but that doesn’t mean your salon will automatically do well in 2015. Another, more insipid threat, still plagues businesses in the wake of a recovering economy: Stagnation.
Your clients may still be coming into your salon, but they’re making fewer visits and spending less. In order to combat these consumer tendencies, you need to be proactive. Here are a few things you can do to keep clients engaged with your salon in 2015:
- Try running a social or mobile promotion to target clients in your area.
- Be accessible to your customers online and on mobile.
- Make it easy for clients to do business with you, whether it’s booking an appointment, buying a retail item, or resolving a customer support issue.
Why It Matters: Having an online and mobile marketing strategy isn’t just for the sake of keeping up with the Joneses. It’s the only way to keep today’s consumers interested in your business and make sure they remember your brand. Your clients want to connect with you on social and mobile—so don’t leave them hanging! To quote this article, “It’s 2015 and if your marketing plans don’t include a mobile component, well, 1998 called and wants its promotions back.”
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