Hopefully, I’ve already convinced you how valuable online reviews are for generating more business for your tattoo shop. Now it’s time to take action and get those tattoo shop reviews.
But first, let’s think about the nature of online reviews. It’s natural to write a negative review after a bad experience, but most people don’t usually think about sharing when they have a good experience. That’s why it’ll take just a little time and energy to get those tattoo shop reviews rolling at your shop. Yet, once you see how simple it is, you’ll wish you had started sooner.
Read on to learn how to get those glowing tattoo shop reviews and the best sites to show them off.
1. Get Tattoo Shop Reviews by… Posting your tattoo shop’s profile to multiple review sites.
Start with Google and Yelp, two of the largest and most visited search engines for local businesses. (And Google is, well, just the most visited search engine in general.
For anything.) Angie’s List, YP, CitySearch, and Yahoo Local are others to consider. You can also get downloadable banners from Google and Yelp that say “Find Us On Google” or “Find Us On Yelp” that you can easily include on your website or other marketing materials. For a step-by-step guide, check out How to Get Your Business Listed on Google and How to Get Your Business Listed on Yelp.
2. Get Tattoo Shop Reviews by... Looking to your satisfied clients.
You know which clients would rave about your shop’s work to others. Both regular clients or satisfied first-time clients are generally more than willing to share tattoo shop reviews and share their thoughts. So, just ask them. It’s that simple. Ask clients when you you see them at your shop, perhaps when you receive a compliment; then follow up and ask if they would be willing to post a review on Google or Yelp for others to see. Or send clients a personal email where you ask for their feedback. And when you do receive testimonials, remember to thank your clients.
3. Get Tattoo Shop Reviews by... Making it simple to post reviews.
Posting a review should be easy and quick; no one, even satisfied clients, wants to spend a long time doing a favor. To make it simple, include direct links to your review profiles in more than one place. Include the link in follow-up emails, e-newsletters, and your website and social media pages--anywhere they will easily be seen and accessed by your customers.
4. Get Tattoo Shop Reviews by… Offering an incentive for posting a review.
Offering up a little extra something can definitely help motivate your clients to spread glowing reviews of your shop. Offer coupons as a token of your appreciation. Or automatically enter any client who posts an online review of your tattoo shop into a raffle to win a free gift. Make it fun, and watch the reviews pour in.
Although not every client will post a tattoo shop review, including these tips in your regular business practices will guarantee that you will see many reviews generated over time, which will lead to more clients and more business.
After all, those who get tattoos love to show them off; soon your clients will not only be sharing their new ink, but also how amazing your shop is.
Tattoo Shop Reviews are just one way for your tattoo shop to draw in more clients. If you’re looking for more tips check out our free guide!
About the Author
Erica Brooke Fajge is a contributing author for Booker by MINDBODY. She has extensive experience in the tech and digital marketing industries, specifically in web content, online publishing, and startups. Erica also shares her expertise as an adjunct instructor at the Fox School of Business at Temple University in Philadelphia, where she teaches Business Communications in the Department of Marketing and Supply Chain Management.More Content by Erica Brooke Fajge