The seasons are dynamic and ever-changing. A successful beauty business should keep marketing tricks up their sleeves that are equally adaptable.
In order to continuously drive new clients and keep the ones you have happy, you need to freshen things up from time to time. It’s safe to say that at this point, your winter promotions and tactics are a little stale. It may be time to switch things up and embrace summer with a warm welcome.
Here are 3 summer marketing ideas to get your beauty business seeing tons of green with the season.
1. Create and Promote Summer Packages
You can’t always reinvent the wheel. Maybe you don’t have any new treatments or services to add to your salon or spa menu this summer - that’s okay! Work with what you have and make something new from that. Think summer packages.
Consider pairing a service that typically performs well during your summer months with one that might not be as popular. It will help you to drive sales to all your services. Or if you’re looking for an easy slam dunk, pair up all your most popular summer services in one package to generate a lot hype. Hopefully you’ve been keeping organized records so you know what your most popular services and treats are…
Lastly, it’s all in the name. Make sure you name your packages something fun, but more importantly - something summer oriented. Get creative, highlight the beauty of the season, and just have fun with it. An enticing name can sometimes make all the difference when it comes to catching a potential client’s eye.
2. Showcase Summer Trends on Social Media
When it comes to the beauty industry you and your business are the experts. You’re always up on all the newest trends and are trained masters when it comes to executing them. You know it. I know it. But do your clients know it?
Popular social media sites such as Facebook and Instagram present local beauty businesses with the opportunity to really showcase their craft to clients. Trends change with the seasons, so use Facebook and Instagram to highlight that your beauty business is one of the trendsetters.
For example, one new trend for nail salons this summer is an updated take on the incredibly popular 90's-era, french manicure, which includes pops of color instead of the classic white tips. So, if you offer nail services, take to your social pages and posts pictures of your successes with this new trend. Show your clients that you’ve already mastered it. Really showcase that your beauty business is the number destination for all the summer’s hottest looks and trends.
3. Keep Them Coming Back: Encourage Repeat Business
For some beauty businesses the summer can greet them with a huge surge of business. Wax salons and nail salons typically get clients bursting through their doors in hordes. Everyone wants to show off a little extra skin during the summer. Yes, the surge in business is certainly a blessing, but don’t let the good fortune end with the summer. Encourage repeat business and encourage clients to return well after summer has come and gone. Some great tactics to think about executing this summer in order to encourage repeat business are:
A) Summer Punch Card -- Consider creating and distributing punch cards this summer. It’s a basic, yet effective, method for generating repeat customers. Try providing clients with punch cards at the close of their first purchase. Customers look forward to returning to your business in order to earn the reward that comes with a fully punched card.
B) VIP Tiers -- The summer is a great opportunity for you to introduce a VIP tier system. Give your loyal patrons the VIP treatment they deserve. Establish a system of tiered rewards in which a certain amount of visits or purchases over a certain amount of time equates to achieving new, exciting benefits.
Offering VIP status helps to promote repeat business in the sense that it excites clients to return in order to receive all your alluring rewards.
About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo