We’re living in the dawn of a new age – the mobile age. These days, everyone from your 84 year-old, solitaire playing grandma to your 9 year-old nephew entering the fourth grade have, or at least have access to, a smartphone. On average, most Americans spend about 3.5 hours a day surfing the Internet on their mobile devices. Yes, that’s right...3.5 hours per day!
With consumers spending that much screen time on their mobile devices, companies all over are shifting their marketing efforts to the mobile front. As a small or local business owner, you may feel a little uneasy moving to the mobile market, but that’s going to change. Here, we'll go over some tips to make your small business’s mobile marketing both easy and effective.
1. Have a Mobile Optimized Website
All right, so this mobile marketing tip is the barebones for any small businesses looking to capitalize on the mobile frontier. Before you do anything else, simply make sure that your website is mobile optimized. A recent study by The Huffington Post found that when browsing on mobile devices, “57 percent of mobile users will abandon your website if it takes more than 3 seconds to load.”
So, you’ve got 3 seconds. That’s all you’ve got. Any longer and a potentially new customer might move along to another site. Besides just load time, other factors to consider when determining your website’s mobile optimization are:
1. Can the text easily be read?
2. Can you navigate easily?
3. Can key buttons be easily pressed on a mobile screen?
4. Would you spend time on the site if it weren’t your own?
These are some of the key questions you want to ask yourself when determining if your site is mobile optimized. If you answered “no” to some of these you might want to consider some changes to your website setup.
2. Company App
Your business? There’s an app for that. Having a mobile optimized website is great, but having your own personalized company app is even better.
The thought of having your own business app probably sounds awesome, but to many small business owners, the thought of setting one up seems overwhelmingly daunting. However, believe it or not, setting up a company app can be pretty simple.
Once you have it setup, you can customize your app to both show off your brand, showcasing your company's colors and logo, and to create a better mobile user experience overall. On company apps, you can provide customers with the ability to view your businesses location, get push notifications, check availability 24/7, and book appointments straight off your app in seconds. With nearly 90% of mobile time being spent on apps, getting in on the app scene should be one of your top priorities.
3. Sign Up with Local Listing Apps
As I said, tons of companies are shifting to accommodate the growing number of mobile viewers – including local listing sites. If you aren’t already signed up with a local listing site, Yelp’s new mobile app should give you even that much more of an incentive to come aboard.
Local listings like Yelp allow seeking consumers to view online reviews, get directions, check available services offered, and sometimes book appointments straight through the site. It’s a smart move, especially for local businesses to have listings on local listing sites. Both are targeting local consumers. With the new mobile app capabilities, local listing sites act as a great way for your local business’s marketing strategy to hit across mobile devices.
4. Mobile Optimized Email Marketing
According to Forbes, nearly 48% of all emails are now opened on mobile devices, but only 11% are adequately optimized for mobile. Considering that nearly half of emails are being opened mobile you definitely want to make sure your email marketing strategy considers the mobile reader.
Make sure you test out your emails before sending them to existing/potential customers. Open them up, and check them out on your mobile device to get a feel for what customers will see. Then simply make adjustments where necessary.
About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo