As a business owner you probably have one-thousand-and-one responsibilities on your plate, and chances are that blogging is a task furthest from your mind. However, you might want to consider rethinking this mindset.
Believe it or not, small to medium-sized businesses, in particular, have arguably the most to gain from blogging. According to Hubspot.com about 46% of consumers read blogs more than two times a day. If you’re not blogging that’s a ton of free potential engagement your business is missing out on.
In this article, we’ll go over 4 reasons why your business should break out the keyboard and start blogging away.
1. Look like an Expert in your Industry
Consumers prefer to do business with the best option out there – the experts. A company blog presents you with a unique opportunity to appear as a thought leader in your industry.
Don’t be a silent voyeur – have an active voice in your industry. Each post you make acts as a chance for you to publicly showcase all the experienced insight you and your company have. For example, you might want to make a post about recent trends or news in your industry, and your business’s take on it. Show you’re in the know and up-to-date.
We both know you’re an expert at what you do, so make sure existing and potential clients know it, too.
2. Free Marketing Opportunity
According to Hubspot.com, roughly 84% of marketers feel organic sources such as company blogs should be a huge rising importance to any business’s marketing strategy. Consumers frequently ignore direct and abrasive advertisements; ad avoidance is very real. Many of today’s businesses are tasked with finding more indirect ways to reach their market base.
A company blog is a great solution! Posting about the pain points that your product or service solves acts as the perfect way for you to indirectly market your business. Blogging reminds your clientele the value of your business in an unobtrusive, communicative manner.
3. Deeper Connection with Existing/Potential New Clients
Chances are you’ve got a bunch of competitors in your area or town that offer very similar services and/or products. So, why should consumers choose you? Well, besides convincing clients with your superiority, another effective method to drive customers to your business is by fostering strong relationships between your business and your clientele. If your customers feel they’re your friend, they’ll choose your company over the competition every time.
The first step to forming deeper relations with your clients is similar to how you start any friendship – start up a conversation. If executed properly, starting a company blog, perhaps more than any other marketing tactic, allows you to really humanize your business. Through a company blog, your business can establish a personality, and effectively communicate with existing and potential new customers, putting ideas out there and really conversing with the market. Befriend your market, breed some customer loyalty, and get that conversation going.
4. Better Understand the Market
Yes, a company blog certainly helps build a deeper connection between your business and your market but, in addition to that, blogging can actually help you better understand your market and their needs. A company blog not only gives your business a voice, but it also gives the market a direct hotline to speak to your company with.
Read their comments. See what they have to say. You’re getting valuable, hands-on insight into your market’s demands. A company blog is a great place for you to indirectly promote new tentative functionalities of a product or service and see how the market will react based on the comments you receive.
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About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo