A new season is right around the corner — and with a new season comes a ton of new trends and opportunities to increase revenue. It’s important for any business owner to stay in-the-know. Otherwise, your spa or salon runs the risk of falling behind. There are new hair trends to try, new makeup trends to master and new nail trends to own.
More importantly, there are a bunch of new marketing trends you can uncover to help your spa or salon make this season its most profitable one yet.
Below are the best 4 salon marketing ideas for you to give a try this fall:
1. Post photos of your creations.
If you’re not doing this already, you really need to start this fall. Facebook gives salon owners a free (...yes, free!) opportunity to not only promote their business verbally, but more importantly visually. This fall, don’t just tell customers, but show them why you’re the best at what you do. At the risk of being completely cliche` - remember, a picture is worth a thousands words.
2. Maximize on seasonal specials.
Try “pumpkin spicing” things up this fall (see what I did there?) and attempt to create seasonal specials to help set your salon apart from the rest. It doesn’t have to be anything crazy, the point here is just to generate a little buzz, give clients something to be excited about. Try something like $5 of your next cut here, 10% of your manicure there. It's nothing too extreme, but still something to talk about. A little buzz can go a long way in terms of attracting more clients to your business.
3. Become a master at client retention.
On average, it’s been found that attracting new customers can cost 6-7x more than prompting repeat business, and on top of that, repeat customers typically spend about 67% more per transaction. That’s why this fall is the perfect time to integrate customer loyalty software into your existing appointment book or salon management system to help fill your schedule automatically. You can automatically send out text message/email promotions to help draw in lifelong customers and fill last-minute openings. In the long-run, this can help save your business a ton of money when it comes to advertising expenses and boosts your overall revenue with purchases - a win-win!
4. Capitalize on big holidays.
Although they may seem far off in the distance, upcoming holidays that your salon can capitalize on will be here before you know it. We’re talking about Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday. And right after that, there are plenty of opportunities for boosting your sales and revenue during the holiday season.
About the Author
With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content + Copy Editor at Booker Software.Follow on Twitter More Content by Denise Prichard