You have an established beauty business with a loyal following, but you know that bringing in new clients is the way to grow. With wedding season in full swing, you want your business to be the go-to for local brides-to-be. Posting flyers and placing pamphlets around your location is a good idea, but there is definitely more you can do to market your beauty business to new brides without breaking the bank.
Check out these 5 simple and cost-effective ways to bring in the brides and, hopefully, turn these new clients into regulars long after the festivities are over.
1. Start Spreading the Word
In the beauty business, you spend so much time talking to your clients that your work often feels more like a therapy session with a good friend! Why not use this chatting time to generate potential business? Maybe your client has a sister or friend who is getting married and needs a wedding stylist or makeup artist? Tell her about the bridal services you offer, and keep in mind that you tell her this as a friend willing to help, rather than as a business owner. Let your clients know that you’ll offer them a referral reward if their sister/friend/niece ends up booking.
2. Saturate Social Media
If you don’t already have an established social media presence, you’re at a disadvantage, especially in the bridal business. In fact, according to a recent Forbes poll, 78% of new businesses generate at least a quarter of new customers via social media. Facebook, Twitter, and Instagram are actually a few of the first places a bride-to-be goes to seek information about services. She may post a question asking her friends or followers for recommendations or look through friends’ wedding photos to see what piques her interest. If a local bridal service is tagged, it’s highly likely she will check out its social media page or website. Having a strong social media presence is not just for marketing directly to brides; showcasing before-and-after photos and glowing reviews will ensure your reputation for brides seeking top-notch beauty services.
3. Bring on the Bridal Shows
Throughout the spring and summer, you’ll find a number of indoor and outdoor bridal shows popping up. By setting up a booth, you are sure to attract the attention of some new brides. These shows are an excellent way to get your name out there and show what you can do! Remember to have a sign-in sheet available to collect names and contact information. Also consider giving any bride on your list who ends up booking with you a discount on services. It’s a win-win for you and your brides-to-be!
4. Partner Up and Cross-promote
Partnering—also referred to as cross promoting—with other bridal service businesses—florists, photographers, caterers, and wedding venues—is a smart move. Brides-to-be are always asking vendors for recommendations for other services they need, so be the one they suggest! Leave your business cards, flyers, and pamphlets at their shop or office, and let them do the same at your location!
5. Follow Up for the Future
So, wedding season has come and gone and you’ve raked in more business this year than ever! Your brides all had great things to say about your work and left glowing reviews on Google and Yelp. But your work is not quite finished: You should send all of your new bridal clients a thank-you note. Along with thanking them for their business, remind them of the other services you provide, and offer an incentive to come back. They may just end up becoming regular clients!
As you can see, these methods don’t take up a lot of time or money and are super easy to incorporate into your typical marketing routine. Even going the old-school route and placing a couple of print ads in local publications can bring in the brides (especially if their mothers are reading and helping with the planning!). The bottom line: Get your name out there any way you can, and bring on the brides-to-be!
Now that you know how to cast a wider net to bring in more brides, stay tuned for my next post on how to ensure their experience is everything they’ve dreamed of.
In the meantime, if you’re looking for more wedding season tips, be sure to check out our free Booker Bridal Guide!
About the Author
Erica Brooke Fajge is a contributing author for Booker by MINDBODY. She has extensive experience in the tech and digital marketing industries, specifically in web content, online publishing, and startups. Erica also shares her expertise as an adjunct instructor at the Fox School of Business at Temple University in Philadelphia, where she teaches Business Communications in the Department of Marketing and Supply Chain Management.More Content by Erica Brooke Fajge