When it comes to running a small business, there is an abundance of daily tasks to manage and think about.
How are today’s sales?
Are my employees present and happy?
How are we on inventory?
How many cups of coffee have I had already?
It can become overwhelming and it can get old, fast. However, thanks to technology, and incredibly clever people, there are now great solutions for small business owners to make running and growing their business all the easier. Here we’ll tackle 6 simple hacks that you could employ when running your own business, because when you streamline your managerial processes and marketing efforts, your main focus can be on growing your business and boosting your sales!
- Online Booking
Do you find yourself (or your staff) fielding calls on a regular basis during the work day? For every phone call someone takes, they’re spending at least 5 minutes taking down each appointment. This time adds up. With online booking, you’ll be able to reduce the number of phone calls coming in to your business, while creating an easy, and efficient method of booking appointments for your customers. With 24/7-access to your booking page, customers can book with your business at their own convenience. Online booking helps to expand the hours in which you can take down appointments, thus, lending you a helping hand when looking for ways to generate greater revenue.
- Track Marketing
With much of your time dedicated to running your business, you might not realize that much of your marketing efforts may be falling through the cracks. Tracking your marketing has many benefits, but the two most important ones include:
- Figuring out where your new customers are coming from
- Figuring out how much of your marketing budget is being wasted
Getting started with tracking your marketing efforts can take some time and know-how. However, with the proper software, you can automate the tracking of all your various marketing campaigns and get a real-time feel for how your marketing dollars are being spent.
- Mobile App
According to Nielsen, the average consumer spends about 3.5 hours a day on their smartphones. About 90% of that time is spent on mobile apps. Take advantage of that mobile craze and create a mobile app for your business. With a mobile app you’ll be able to sell after hours, book more appointments, and engage existing customers.
- Automated Marketing Tool
Have you been leveraging the success of email marketing? Despite being around for ages, email marketing has proven to be one of the most effective forms of direct marketing available to businesses. Email marketing is an effective tactic to employ for customer retention. Emailing reminders, specials and promotions, and even “we miss you” emails is a great way to keep your existing customers engaged with your business. With an automated email marketing tool, customer retention becomes even more of a no-brainer! Using this tool will help you build customer loyalty, all without lifting a finger.
- Social Media Made Easy
Social media can seem like a vast wasteland. With Facebook, Twitter, Google +, Linkedin, Instagram, Pinterest, and several other available platforms, the possibilities are endless and daunting. Using a software to run your business can help with this. With the right software, you could hook up your Facebook, Google, or Twitter and even add a booking button on some of them. With automated social media postings, you’ll be able to establish a presence on social media, without spending too much time going back and forth between each platform.
- Employee Scheduling Software
Using management software like Booker, the leading technology platform in service commerce, to assist you in managing your employees schedules could help to save you precious time. Using a management software you could sync employee schedules with your calendar, offer payroll support and integration, and have it all be made accessible on your mobile device. Managing while on-the-go is essential, especially when looking to grow a business.
Regardless of your business’ needs, opening and running a small business is no easy feat. What are some of your methods for running your business better? Leave us a comment below!
About the Author
Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.Follow on Google Plus Follow on Twitter