Business Online - Why it's Crucial to Your Beauty Business this Mother’s Day

Erica Brooke Fajge

business online

It’s spring. You’re starting to think of upcoming holidays and celebrations, and one of them is right around the corner. Yes, Mother’s Day is only a little over a month away.

As a spa or salon owner or manager, you know that Mother’s Day presents a goldmine for your business. It’s almost like a second Christmas, possibly even more so. According to the National Retail Foundation, the health and beauty business generated approximately $1.5 billion dollars in revenue last Mother’s Day, and the spending for 2016 is forecasted to be even higher.

There are definitely those people who plan their holiday shopping in advance, but the majority of shoppers have busy lives and end up last-minute shopping. For men, especially, shopping for their mothers or wives on Mother’s Day can often be a difficult task; they are busy and don’t even know where to begin. Shouldn’t gift shopping be quick, easy, and painless?

What your beauty business needs to ensure convenience and increased revenue this Mother’s Day is the ability for customers to conduct business online—whether it’s booking a surprise spa day or purchasing a gift card. Check out these 2 reasons why your beauty business needs to consider doing business online this Mother’s Day.

1. Online booking means customers can book appointments anytime, anywhere.

Say a client’s husband, daughter, or son wants to purchase a gift for Mom for her special day. Deciding on a gift can often be a daunting task, especially if you’re a man (sorry guys!), and you have no idea what Mom would like. That’s why a trip to the salon or spa is always the perfect gift.

By adding the convenience of online booking, these customers can book an appointment for Mom any time of day, no matter where they may be. By offering mobile booking, customers can even book appointments on their smartphone. Online booking makes scheduling appointments simple and convenient. Customers can just click a “Book Now” button, view available time slots, read detailed descriptions of services offered, and even book appointments for multiple services. It’s that easy.

2. eCommerce software capability makes purchasing gift certificates, beauty products, and membership packages simple and convenient.

When it comes to holiday shopping, nothing has made more of an impact than the ability to make purchases online. In fact, during the 2014-2015 holiday season, online and mobile purchases accounted for about $12.65 billion dollars in revenue—and this figure does not even include holidays like Mother’s Day.

Online shopping is especially convenient for your busy clients and their family members who are doing the Mother’s Day gift shopping for them. Enabling your clients to purchase items online gives them the ability to purchase anything, from gift cards and beauty products to memberships and beauty packages, from anywhere at any time. And for a client’s busy husband who has no idea what his wife might like for Mother’s Day, you can’t beat a gift certificate that can be received via email. Most women would not turn down that gift.

If your beauty business is not doing business digitally, you need to get out of the Stone Age and think about putting your small business online. When it comes to holidays like Mother’s Day, nothing beats offering customers the option to book appointments or purchase the perfect gift online for that special person in their life.

This Mother’s Day, make the perfect gift for Mom just a click away.

Tell us: How has your beauty business benefitted on Mother’s Day from offering customers the ability to book appointments or purchase gift cards or products online? Comment below!

business online

About the Author

Erica Brooke Fajge

Erica Brooke Fajge is a contributing author for Booker by MINDBODY. She has extensive experience in the tech and digital marketing industries, specifically in web content, online publishing, and startups. Erica also shares her expertise as an adjunct instructor at the Fox School of Business at Temple University in Philadelphia, where she teaches Business Communications in the Department of Marketing and Supply Chain Management.

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