As a spa or salon owner, there’s a lot that goes into preparing for the shopping powerhouse weekend of Thanksgiving Day, Black Friday, Small Business Saturday and Cyber Monday. It can get a little overwhelming, but preparing for the big weekend now is essential for skyrocketing your end-of-year sales.
Even though your spa or salon is primarily serviced-based, there are still tons of opportunities for you to capitalize on all the online spending. For starters, think gift certificates. Gift certificates are still a hot holiday item for spas and salons as the National Retail Federation predicts 60% of all holiday shoppers to purchase them. So, for Cyber Monday, make gift certificates available for purchase through your website and/or online shop. In addition to that, with 53% of all holiday purchases predicted to be made online this holiday season, try offering some products,product bundles, or membership specials online as well.
Many of your clients are going to look for ways to shop from the convenience of their own homes, especially during the holiday season. Cyber Monday is going to allow them to do so. According to PFSWeb.com, Health & Beauty industry products specifically “saw an increase of 4% in online sales,” and a whopping “increase of 28% in mobile sales.”
For the past number of years, Cyber Monday has dominated the shopping holidays of Thanksgiving Weekend.
Provided by: Fundivo
It’s pretty obvious that Cyber Monday presents spas and salons a huge opportunity to drive their end-of-year sales through the roof. Make sure your health and beauty business is ready to take on this big online holiday with our Cyber Monday Checklist!
About the Author
Amy Cross is a digital marketer who specializes in the creative side of communications, with a focus in strategy, content, conception and design. She's worn numerous marketing hats in a variety of industries, including technology, professional services and higher education.
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