When you think of taking advantage of holidays to increase revenue for your salon, Easter may not be one that springs to mind first. See what I did there? However, as a salon owner, there are multiple ways that you can maximize Sunday, April 1 to result in a surge in business. That’s right, Easter is right around the corner and with that comes a great opportunity for your salon to rake in the dough.
Think about it - Easter is a time of massive family get togethers and fancy Easter Sunday brunches. Who isn’t concerned with looking their Sunday best for Easter? That’s why it’s no surprise salons typically witness a significant spike in business when Easter rolls around… IF they use some grade-a Easter marketing ideas that is.
Luckily, Easter is a holiday which your salon can use to market itself for drawing in clients by the masses. Below are some top-notch Easter marketing ideas that your salon can use to uncover it’s golden egg.
Easter Marketing Idea 1 - Presentation
A holiday like Easter lends itself for great visual representation. There are tons of colors, images, and caricatures you can utilize in order to grab potential new clients’ attention such as:
- Baby pink/blue primary coloring
- Light green/purple/yellow secondary coloring
- Budding flowers
- Colorful baskets
- Colorful eggs
- Baby chicks
- Baby lambs
- Easter Bunnies
Once you’ve established some sort of Easter theme, you need to remember keeping it consistent and use it across all forms of communications such as your:
- Social Media Pages
- Gift Certificates
- Window Signage and Displays
- Specials and Promotions
Easter Marketing Idea 2 - Promotions
Easter presents your salon with a ton of fun, creative options to explore when it comes to creating promotions for your salon. Here is just a small taste of how you can piggyback on the theme and use it to help boost those sales.
Examples of Fun Easter Promotions You Can Try:
The Eggcellent Customer Award - During the last week of March and first week of April, award your most loyal clients with a free gift card.
Easter Egg Dye Promo - Since pastel hair color is a trend that isn’t going away anytime soon, offer a discount on certain colors that are reminiscent of this holiday.
Eggzactly What You’re Looking For - During the last week of March and first week of April, hide an egg somewhere in your salon. If a client is able to find it, then they get $5 off their service.
A Hare-y Situation - $10 off your next haircut or blowout during the months of March/April.
Your Eggs in One Basket - Product bundles are $5 off during the week before Easter.
Easter Marketing Idea 3 - Social Media
Your salon’s social media pages are your key to fully utilizing Easter as a means to catch the eye of new clients and drive them through the door. Get all your salon’s social pages involved such as:
Some simple ideas for using social media as a means to advertise your salon with an Easter theme are:
- Changing your header image to reflect your Easter theme
- Share your Easter themed promotions
- Include popular hashtags like: #happyeaster #eastersunday #eastereggs #easterfun #easterbunny
- Post fun before and after photos of clients getting their hair dyed with fun pastel colors
- Post interesting Easter facts and trivia
- Post fun Easter inspired photos
Hope you found our Easter marketing ideas fun and eggciting! If you’re looking for some more spring oriented ideas for helping your salon succeed this season check out our article on Fresh Salon and Spa Marketing Ideas for Spring!
About the Author
With over seven years of experience, Denise Prichard is an experienced content marketing professional with a penchant for writing compelling copy and content within the health, wellness and beauty industries. She graduated with a degree in English from Arizona State University in 2010 and currently runs her own blog, Fueled by Vegetables, a project that stems from her passion of living a healthy, joyful life and encouraging others to do the same. When she isn't writing or editing, you can find her teaching yoga classes throughout the valley, inventing yummy recipes and hanging out with her rescue pups, Eleanor and Stevie. She currently serves as the Content + Copy Editor at Booker Software.Follow on Twitter More Content by Denise Prichard