Cultivating customer relationships is essential in today's highly competitive culture.
If you want a customer to become loyal to your business, you have to invest in them again and again. It's not enough to simply provide great service when someone visits your establishment—you also have to continue the conversation after they leave if you want to land repeat business.
In this article from CIO, David Tabor outlines 3 key ways that CRM (Customer Relationship Management) can help you improve your business processes and boost customer retention.
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